Yelp’s share price jumped from fifteen dollars per share to twenty-five dollars in what became the biggest single-day increase on the day of IPO for any web company in 2012. Yelp got heavy criticism for not even being profitable, despite having been around since 2004. However, most of the social media response and much of […]
Advanced Twitter Tips for Marketing
Twitter is a popular microblogging platform and social media network. It has been getting more and more popular, and now more people and businesses are using the site than ever before. While a great way to get your opinion out and have your voice heard, Twitter is also a brilliant marketing tool. People are always […]
How Not To Let Your Fears Cripple Your Social Media Marketing Opportunities
Have you ever worried that your employees will post something publicly that will cripple your brand and launch you into a social media crisis? If you have, you’re not alone. With all this freedom of speech and “everybody’s a publisher” attitude that social media brings to the table, it’s an understandable fear, especially for companies […]
Check Out The First Real Pinterest Marketing Campaign
One important thing you should know about Pinterest –the online pinboard– is the buzz it can create, Pinterest has so much growing media and user attention right now, and yes it can drive huge traffic to your website, especially if your targeted audiences are Women. So, how about using Pinterest for your next marketing campaign? I knew about this fantastic marketing idea […]
Nike’s Black and Tan Fiasco: How the Luck of the Irish Saves Shoe Giant from PR Disaster
The Black and Tans were a royalist paramilitary group funded by the British government’s Irish police force in 1920 and 1921, when Ireland was in open revolt against colonial rule. In this Future of Engagement episode, host Murray Newlands examines how social media covered the Black and Tan fiasco, and how Nike mitigated the damage […]
Find Out How SXSW is Getting Covered on Social Media in Future of Engagement!
Social media: South by Southwest is one of the United States’s largest and most important festivals for film producers. Held annually in Austin, Texas, the festival is widely covered by traditional and social media so that even people who don’t go are able to stay up-to-date on what’s happening. In this week’s Future of Engagement, […]