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Why You Should Invest in Content Marketing More than Paid Advertising

July 29, 2017 - Last Modified: September 13, 2023 by Rahis Saifi

Invest in Content Marketing More than Paid Advertising

Believe it or not, digital marketers know the trick of constantly balancing challenging deadlines, extract value of less-than-ideal budgets and produce instant search engine visibility under complex situations. Digital marketers often use online ad networks including Google AdWords, Facebook Advertising, and LinkedIn Ads to increase their website’s visibility and meet the bottom line. Google AdWords […]

Comparing GetResponse and Infusionsoft: What They Have to Offer for Marketing Your Blog

September 19, 2016 - Last Modified: September 19, 2016 by Deborah Anderson

Email marketing services

When it comes to building and growing your blog, one of the most important assets is your email list. Not only does it allow you to foster new relationships with your subscribers, but your email list can also turn potential leads into returning customers. As a digital marketer, you need an email marketing service that […]

3 Ways to Use Pokemon Go to Market Your Business

August 10, 2016 - Last Modified: August 10, 2016 by Al

Pokemon Go to Market Your Business

One of the true pop culture phenomena of 2016, Pokemon Go really seems to be everywhere—an impressive achievement for a brand that is by no means new. Actually, the first Pokemon video games came out in the late 1990s; since that time the franchise has seen countless sequels, a TV cartoon, feature films, and even […]

How To Create A Good Chinese Website Content

July 7, 2016 - Last Modified: July 7, 2016 by Oliver Verot

A lot of companies overseas try to get into the Chinese market which offers huge opportunities to be successful and attract new consumers. Nevertheless, this special market is not so easy to approach and brands need to be helped mainly in order to create a website focused on Chinese consumers. Indeed, they have shifting expectations […]

How to Make Effective Posts Using Three Storytelling Techniques

June 29, 2016 - Last Modified: June 29, 2016 by Joan Selby

Stories have always been an effective way for people to learn and entertain each other since prehistoric times. Before the invention of writing, they could only pass on their knowledge and culture to the next generation by telling stories. Telling stories was a way to keep a record of things, such as heroic feats, learning […]

Visual Content that Rules the Heart of Marketing

June 22, 2016 - Last Modified: October 12, 2016 by Anurag Gupta

Visual Content

Is a picture truly worth a thousand words? It is if you pay attention to statistics relating to visual content and online marketing. The marketing world is changing, due in large part to the proliferation of social media as the primary online communication platform, requiring marketers to adapt the way they do things to accommodate […]

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