There is a misconception held by many start-up business owners: A business plan is only used for fundraising. Actually, a business plan is a tool for measuring progress, devising strategy, attracting key employees, and establishing an understanding of business operations. By creating a plan, one can test assumptions, identify probabilities, and address potential issues. Mike […]
3 Ways to Use Pokemon Go to Market Your Business
One of the true pop culture phenomena of 2016, Pokemon Go really seems to be everywhere—an impressive achievement for a brand that is by no means new. Actually, the first Pokemon video games came out in the late 1990s; since that time the franchise has seen countless sequels, a TV cartoon, feature films, and even […]
How Enterprise SEO Differs from Traditional SEO
It’s fair to say that not all SEO campaigns are created equal. While the basic goals are fairly consistent—high Google search rankings for targeted keywords, increased traffic and lead generation—the scope of different SEO projects can vary, as can the specific obstacles faced. Much of this variation hinges on the type of business being promoted: […]
Who is Making Money Online
With the internet swamped with spam and trickery and tom foolery, it is a valid question to ask – just who is making money online? There are several industries that have plateaued in the online area while others seem to be growing. Additionally there are whole new businesses that are experiencing profitable operations. Operating businesses […]
Small Business; Turn negative things into positive by being creative and open
Before working as an SEO consultant, I used to own my own retail shop. It was a small sporting goods store called Soccer Nation selling soccer gear and products. I later cashed out by selling the shop to my bigger competitor in the area. My best time of the year was the start of soccer […]
Modern SEO Practices and Techniques that I Have Found Useful
One of the things about SEO is that you are constantly at the mercy of Google and Bing algorithm and SERP changes as they do it often according to their business model and algorithm changes. As an SEO consultant, I find it necessary to keep up to date with modern SEO practices and techniques and […]