Creating the best product possible is what all digital product developers strive for. After all, first impressions count, right? And I think it’s only fair to inform you that if your product is inferior, your customers will be happy to let you know about it. They’ll also let all their friends know as well, and your […]
Jaw-dropping Digital Marketing Stats and What They Mean for You
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??” So recently I set out to document all of those “really??” moments by collecting compelling, action-able, and downright jaw-dropping […]
The Seven Cardinal Sins of Content Marketing
Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: 1 – Underestimate the influence content has (Gluttony) It’s easy to devour what […]
4 Types of Content to Kick Start Your Content Marketing Plan
Content is the lifeblood of the internet, without it, it would be like a library without books… Not much fun and certainly no learning points! I cannot imagine the internet without content, can you? If you’re planning on marketing your business online and using social media then you need to work out which types of […]
The Don’ts of Email Marketing
We have gone through the holiday season, the busiest time of the year for shopping, both online and offline. If you check back your inbox to the month of November, you will see the majority of the emails will be from the companies and stores offering special deals and discounts or the companies who have […]
Cookie Tracking: What You Can Do to Prepare for Future?
Many advertisers and webmasters are now preparing for a cookie-less digital advertising future as Google tries to constantly change its web browsing usage guidelines. Owing to these changes, online advertisers need to change their marketing research tactics so that will be more ready to embrace the future of a cookie-less web browsing activities in the […]