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About Matt Beswick

Matt Beswick is a UK based SEO consultant and co-founder of Aira who loves to write about anything web related.

The Seven Cardinal Sins of Content Marketing

October 7, 2014 - Last Modified: April 9, 2016 by Matt Beswick 1,415

Writing great content is vital; it ensures that you are able to build a relationship with your readership and transform them from passers-by into customers and evangelists. Here’s the slightly darker side of content marketing and what you should try to avoid: 1 – Underestimate the influence content has (Gluttony) It’s easy to devour what […]

10 Great SEO Tools for Bloggers

February 27, 2013 - Last Modified: February 27, 2013 by Matt Beswick

Conquering the daily SEO challenges thrown at bloggers nowadays requires some intelligent cloud-based software to rise above the fray. Your success in the real world will come down to the tools you use to organize and streamline your digital workflow. Below, you’ll find a quick synopsis of 10 of the best apps found online that […]

The Power of the Opening Paragraph

October 26, 2012 - Last Modified: March 29, 2014 by Matt Beswick

Opening Paragraph

It’s been said that the purpose of all writing is to merely persuade the reader to proceed to the next sentence. Considering the importance of first impressions, this puts a lot of pressure on a writer to absolutely nail the opening paragraph of any piece. If you don’t captivate your audience and draw them in […]

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