This week, over on my blog, I decided to do a whole theme on something that is so important, yet many companies either don’t know how to do it, don’t realize they should be doing it, or don’t do it to the extent that they could be doing it. And that something is social media […]
Find out How Publishers Can Reconnect with Customers and Readers
In recent years, publishers have found it increasingly difficult to connect with customers in a space conductive to converting them further along the sales cycle. In this episode of Future of Publishing, host Murray Newlands interviews Echo’s Chris Saad about how publishers can turn back the tide and engage with customers on their own sites […]
How Did Blogs and Social Media Respond to Adele flipping off the Brit Award Producers?
Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off. She was understandably upset and flipped off the producers. In this episode of Future of Engagement, I […]
Future of Engagement Episode No. 8: Tom Foremski of the Silicon Valley Watcher
From the beginnings of popular newspapers and widespread literacy to the modern era, media PR professionals spent much of their time developing media contacts and smoothing relations with existing contacts so that they could push articles into print publications. The Internet and social media have lowered barriers of entry since communicating with and networking with […]
Have You Ever Considered Self-Inducing A Social Media Crisis?
A very thought-provoking question was asked to me recently from an online friend of mine, @allierambles. Allie asked: “Do you ever wonder if companies would intentionally start a negative campaign? I mean it gets people talking and we tend to not forget, like the McDonald’s case. Do you think they would risk that?” (Now, just […]
How to Develop a Reputation for your Blog – A Quick Guide
Who doesn’t want their blogs to shine? While some do, others are relegated to the dustbin of history. Now, here’s the thing. Your blog definitely needs to be well written for it to succeed but, just a well written blog is not something that is going to help your blog achieve the kind of success […]