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Home » The Famous Blog » Future of Engagement Episode No. 8: Tom Foremski of the Silicon Valley Watcher

Future of Engagement Episode No. 8: Tom Foremski of the Silicon Valley Watcher

February 17, 2012 - Last Modified: April 1, 2014 by Murray Newlands

Future of Engagement

From the beginnings of popular newspapers and widespread literacy to the modern era, media PR professionals spent much of their time developing media contacts and smoothing relations with existing contacts so that they could push articles into print publications.

The Internet and social media have lowered barriers of entry since communicating with and networking with media outlets is much easier and takes less time. However, each contact is also less valuable since each media outlet has fewer readers than old print outlets. Today’s online media is a lot more diffuse than print media was in the past.

In the 8th episode of Future of Engagement, I interview Tom Foremski. Tom is a career journalist who used to write for the Financial Times and now runs his own outlet, the Silicon Valley Watcher:

  1. How can one build relationships with media outlets?
  2. How valuable are social media to growing readership?
  3. Is paid content ethical?
  4. Is it worth it for publishers to publish paid content?
  5. …and more!

[youtube=http://www.youtube.com/watch?v=85Wh7zwmHi0]

Future of Engagement is a web series shot and produced in San Francisco, California, the heart of the global tech industry. The weekly series gives you the information—and the gossip—you need to know to keep you up-to-date with social engagement.

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Filed Under: Business, Social Media

About Murray Newlands

Follow @MurrayNewlands

Murray Newlands is a successful social media consultant that runs the international marketing media agency Influence People, based in downtown San Francisco, and has a proven track record consistently delivering desired results to his clients.

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{ 3 Responses }

  1. mitz says:
    I agree that the email saying "did you get my email" is really annoying. I get angry if it is someone I do not know. I don't have time to respond to everyone in email and people often expect me to. I also scan emails for people I know and read them first. Other emails might get read when I have time. Unfortunately I have a life.. :) I do not want technology to consume my life.
  2. Morgan says:
    It's all about building relationships - first and foremost. Awesome series!
  3. Mark says:
    I definitely agree that when you build relationships with the people or the customers and gain their trust is one the best strategies that you can do to be empowered.

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