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Importance Of Professional Social Media Services For Businesses

October 13, 2016 - Last Modified: April 18, 2025 by Manish Kumar 2,803

Social Media Marketing is a form of Internet Marketing that implements various social media networks for the purpose of achieving marketing communication and branding goals.

Professional social media services primarily covers activities involving social sharing of content, video, and images for marketing purposes, as well as paid social media advertising.

Social media networks are amazing and useful resources for businesses of all sizes looking for promoting their brands online. These social media platforms themselves are free to use, and they also have paid advertising options specifically for those brands which aim to reach even more new audiences.

It has been found that social media marketing has a 100% higher lead-to-close rate as compared to outbound marketing and around 84% of B2B marketers use social media in some form of the other.

No matter what your business is about, using social media as a marketing tool can surely help you grow your brand and increase your business profit.

The importance of professional social media services for your business includes the following:

Using Social Media for business boosts your site’s SEO

Search engine crawlers know which pages are earning traffic consistently and which pages are just forgotten and ignored.

A good content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages through social media will cause them to climb much faster in the search engine result pages.

To learn more about how this can help your B2B business check out this helpful post.

Social Media Services increase brand awareness and loyalty

When you have a presence on social media, it becomes easier for your customers to find and connect with you. And by connecting with your customers on social media, you are more likely to increase customer retention and brand loyalty.

Social Media helps in generating higher converting leads

Through regular interaction and timely customer service, social media increases sales and customer retention.

Social media has been rated as the most effective way to identify key decision makers and new business opportunities.

Social Media increases website traffic

One of the biggest benefits of using social media for businesses is to increase your website traffic.

Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

Social Media Services provide rich customer experience

It has been found that over 67% of customers now go to social media for customer service.They expect fast response time and 24/7 support.

Even if you are not on social media, most of your customers expect you to be.

{ 13 Responses }

David says:

Thank you for your sharing. I realize that building social media accounts are difficult. The best method is using Paid services of these platforms such as facebook ads.
Sri Sairam Subhayatra says:

I Got some good idea by reading this topic. Great information thanks for sharing such a nice blog with us.
Gnaneshwar says:

Excellent Information bro!! Really helpful to many bloggers
Gnaneshwar says:

hai thank u for ur amazing post! It helps me a lot because am a blogger too i want to know some more interesting like this blog
YoungGB says:

Social Media Services For Businesses more info
msrfans.com says:

Excellent info here, I am currently doing some research and found exactly what I was looking for. Thank you!
nokia flash file says:

very informative post thanks for sharing.......
dnacostiyn says:

The best way to increase ranking in search engines is to get traffic from social media platforms. the more traffic we get from social media platforms the more search engines will improve our ranking in search engines.
Ava says:

I was looking for an article that covers this topic. Princeton University did a study on Facebook and according to their research, Facebook will lose 80% of its users, is it worth having a business page on Facebook?
- Hesham Zebida says:
  
  I don't think will happen any time soon, a link for that study would be useful though!
Sravya says:

Really it is a very informative post.
Mounika says:

Excellent info here, I am currently doing some research and found exactly what I was looking for. Thank you!
Amar kumar says:

Hey Manish, Social media has become part of modern life. People can’t seem to live without their favorite networks such as Facebook and Twitter, but other sites such as LinkedIn and Pinterest have also become popular.So many people spending so much time using social media has raised productivity concerns in the business community. In order to prevent social media from interfering with our work, we need to exercise self-discipline. Summon our self-control and face ourself to spend a set amount of time working, and then reward ourself for a job well done by allowing ourself social media time.In order to prevent social media from interfering with our work, we need to exercise self-discipline. While trying to accomplish everything at once, I found that I was getting nothing actually completed. Bouncing between freelance assignments, blog posts, email, social media, and research was overwhelming and not conducive to progress. So I decided I needed to develop a schedule to keep myself on track. Eventually, thanks for sharing these additional information regarding this significant topic. With best wishes, Amar kumar

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