Sunday, February 5th was the Super Bowl, the championship game of American football. This year’s match-up was between two great teams and it proved to be an exciting game with the New York Giants upsetting the New England Patriots by scoring the winning touchdown in the final minute of play. However, the big game is as much […]
The Role of Social Media One year After the Egyptian Revolution
It has been a year since the start of Jan 25th 2011 Egyptian Revolution, many events took place during that past year, good and bad. What we would like to address here however, is the part the social media played in the aftermath and try to answer a few of the open questions we had […]
How Are You Prepared for a Social Media Crisis?
From GoDaddy (twice), to Chapstick, Lowe’s, LA Fitness, Timothy’s Coffee, PayPal, Fontaine Santé, Red Cross, McDonald’s, and the list goes on… This past year has seen a massively wide range of social media crises – both big and small, successful and disastrous. As more and more social media crises break out online, you’d think we’d […]
Make Sure Your Tweets Are Being Seen!
Getting information and ideas out to the masses is what social media and networking is all about, particularly if you are in business, but is anyone reading what you have to say? Twitter is one of the best business networking tools as it’s easy flow, quick and sharp updates make for a great business tool. These tips will show […]
Do You Follow The Right Twitter Feeds?
As a busy, growing company, you don’t want to waste your time sifting through tweets to find something helpful. More often than not, a company’s twitter feed is controlled by a single individual who uses it to tweet personal messages. You don’t care about @tonysmith’s birthday or @MaryQ’s new baby. Luckily, you’ll find a few […]
Future Of Engagement Episode 2 with Chase McMichael
While companies and brands spend a lot of money on social media, most of their resources and efforts are wasted, and practical they are not getting enough interaction from their followers or “clients”. That’s a big challenge indeed as the game has changed! Today, social media consultants and managers are not really into “follow us” or “like us” strategy, […]