• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • The Famous Blog
    • Blogging
    • Social Media
    • SEO
    • Marketing
    • Design

Famous Bloggers

How To Blog and Start a Business

  • Contribute
    • Submit News
  • Login

Home » The Famous Blog » Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media

Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media

February 8, 2012 - Last Modified: April 1, 2014 by Murray Newlands

SoLongVampires Audi Super Bowl Ad

Sunday, February 5th was the Super Bowl, the championship game of American football. This year’s match-up was between two great teams and it proved to be an exciting game with the New York Giants upsetting the New England Patriots by scoring the winning touchdown in the final minute of play.

However, the big game is as much of an advertising event as it is a football game, where big-time advertisers jockey to see who can make the most memorable ad. Among them was Audi, who ran a commercial for new LED headlights. No matter that bright lights disrupt other motorists’ night vision, LED’s are almost as bright as the Sun!

Capitalizing on vampiremania, they showed an Audi driving up to a vampire bonfire party and accidentally frying the vampires with its powerful headlights! The vampires immediately turned to ash, (unlike TrueBlood vampires who for the most part slowly burn to death once exposed to the Sun).

From a marketing perspective, one of the most interesting things Audi did was running a Twitter hashtag, #SoLongVampires, on the screen after the commercial. Here’s a look at what effect the video campaign had on social media:

[youtube=http://www.youtube.com/watch?v=cG821DMMD9A]

Highlights:

  • Audi used #SoLongVampires to bring the ad to Twitter. This pushed it to rank as the 8th most popular Super Bowl ad on USA Today’s Admeter.
  • Mentions of Audi quadrupled during the week before the Super Bowl; Audi released the TV ad online first and it got picked up before it aired during the Super Bowl.
  • The commercial got more than 4.8 million views on YouTube by the Monday morning after the Super Bowl, and had over 6 million by Tuesday, February 7th. Watch it here.

Mentions of Audi related to their Super Bowl #solongvampires campaign


Graph by Alerti social media monitoring and management

ShareTweet

Filed Under: Advertising, Marketing, Social Media, Twitter

About Murray Newlands

Follow @MurrayNewlands

Murray Newlands is a successful social media consultant that runs the international marketing media agency Influence People, based in downtown San Francisco, and has a proven track record consistently delivering desired results to his clients.

Reader Interactions

Related Posts

  • SEO Trends InfographicSEO is Evolving: Trend You Need to Know About [Infographic]
  • Social Media Professional Services ConsultantsImportance Of Professional Social Media Services For Businesses
  • Social Media Makes Sales Enablement Easy By Showing How Smart Business Can Be
  • Marketing WordPress Site14 Tips To Help You In Marketing Your WordPress Site

{ 7 Responses }

  1. Samuel says:
    The Superbowl is the time for commercials! Everyone knows the time during this event is the prize for those that invest into commercials. The Audi company has taken a popular culture concept and turned into an analogy of their Audi car headlights. A smart move to influence many.
  2. Lisa Chaves says:
    Players are usually the best for advertisement, because people knows them, and when they do, they always on top. Cheers! - Lisa
  3. Holly says:
    Hahaha, yeah I watched that audi commercial and I knew it would blow up. Its crazy seeing the hashtags everywhere now, but that just goes to show how powerful social media can be. Grrrr, that means more work for us marketers :) awesome article
  4. Herniawan says:
    Social media give big prospect for get high traffic for our business blog. Our friends on social media will become our blog audience
  5. Alya M says:
    Today commercials are more like art. What can I say nice way to attract the customer. I am not very into vampire thing but from the amount of views on Youtube people like vampires:))
  6. Robert says:
    I actually enjoy looking at the ads for the Superbowl every year. It's amazing how much time and money companies invest in these ads, and they certainly are very impressive. I actually went on to youtube just to get a look at some of the ads because I thought they were so good. As you mentioned it's also incredible how much leverage Audi managed to get with using that simple hashtag as well
    • Ricardus says:
      Yeah, this is very true. As hundreds of millions americans will be watching the Super Bowl, lots of money are being invested. Even some of the movie trailers and being shown during the super bowl.

Primary Sidebar

Our Newsletter

Our Newsletter

Join our mailing list to receive the latest news and updates from our blog.

You have Successfully Subscribed!

Popular Articles

  1. Top 10 Sites Where You Can Get Paid to Write 115,654 views
  2. How to Get Targeted Twitter Followers Fast 92,036 views
  3. How to Set Half Rating Scale 1-5 (Poor to Excellent) by Words 86,889 views
  4. 66 Awesome Social Media Quotes 78,368 views
  5. 50 Traffic Sources You Should Milk Like Crazy 75,081 views
Schema Structured Data for wordPress
  • Blog
  • Contribute
  • About Us
  • Contact Us
  • Disclosure Policy

Copyright ©2020 · FamousBloggers - All Rights Are Reserved · Powered by Genesis Framework

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
Go to mobile version