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Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media

SoLongVampires Audi Super Bowl Ad

Sunday, February 5th was the Super Bowl, the championship game of American football. This year’s match-up was between two great teams and it proved to be an exciting game with the New York Giants upsetting the New England Patriots by scoring the winning touchdown in the final minute of play.

However, the big game is as much of an advertising event as it is a football game, where big-time advertisers jockey to see who can make the most memorable ad. Among them was Audi, who ran a commercial for new LED headlights. No matter that bright lights disrupt other motorists’ night vision, LED’s are almost as bright as the Sun!

Capitalizing on vampiremania, they showed an Audi driving up to a vampire bonfire party and accidentally frying the vampires with its powerful headlights! The vampires immediately turned to ash, (unlike TrueBlood vampires who for the most part slowly burn to death once exposed to the Sun).

From a marketing perspective, one of the most interesting things Audi did was running a Twitter hashtag, #SoLongVampires, on the screen after the commercial. Here’s a look at what effect the video campaign had on social media:



Mentions of Audi related to their Super Bowl #solongvampires campaign

Graph by Alerti social media monitoring and management

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