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About Melissa Agnes

Melissa Agnes is a social media crisis manager, consultant and speaker. One of the few in her field, she helps brands and organizations prepare and protect themselves with the right social media crisis plan, and offers on-call emergency crisis management services. Visit her daily social media crisis management blog for more insightful posts on all aspects of social media crises and protecting your brand against them. You can also connect with Melissa on Facebook and Twitter.

How Not To Let Your Fears Cripple Your Social Media Marketing Opportunities

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Have you ever worried that your employees will post something publicly that will cripple your brand and launch you into a social media crisis? If you have, you’re not alone. With all this freedom of speech and “everybody’s a publisher” attitude that social media brings to the table, it’s an understandable fear, especially for companies […]

5 Steps to Your Social Media Monitoring Success

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This week, over on my blog, I decided to do a whole theme on something that is so important, yet many companies either don’t know how to do it, don’t realize they should be doing it, or don’t do it to the extent that they could be doing it. And that something is social media […]

Have You Ever Considered Self-Inducing A Social Media Crisis?

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A very thought-provoking question was asked to me recently from an online friend of mine, @allierambles. Allie asked: “Do you ever wonder if companies would intentionally start a negative campaign? I mean it gets people talking and we tend to not forget, like the McDonald’s case. Do you think they would risk that?” (Now, just […]

How Are You Prepared for a Social Media Crisis?

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From GoDaddy (twice), to Chapstick, Lowe’s, LA Fitness, Timothy’s Coffee, PayPal, Fontaine Santé, Red Cross, McDonald’s, and the list goes on… This past year has seen a massively wide range of social media crises – both big and small, successful and disastrous. As more and more social media crises break out online, you’d think we’d […]