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Find Out How SXSW is Getting Covered on Social Media in Future of Engagement!

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How Social Media Is Covering SXSW

Social media: South by Southwest is one of the United States’s largest and most important festivals for film producers. Held annually in Austin, Texas, the festival is widely covered by traditional and social media so that even people who don’t go are able to stay up-to-date on what’s happening.

In this week’s Future of Engagement, host Murray Newlands uses social media monitoring tool Alerti to look at what people are saying about SXSW on social media and how they’re saying it:

[youtube=http://www.youtube.com/watch?v=wLQKuGL_-KU]

Highlights

  • SXSW got a spike in coverage on March 8th, the day before the festival started…
  • People are using the #SXSW for unrelated hashtags, which shows that it’s getting a lot of coverage…
  • But there’s still a surprising amount of negative coverage
    • There’s 3 negative pieces of coverage for every 7 positives

Coverage of South by Southwest by platform:

Alerti SXSW graph

Graph by Alerti social media monitoring service.

Get Alerti for free for 3 months using the alertivideo promotion code!

About

Murray Newlands is a successful social media consultant that runs the international marketing media agency Influence People, based in downtown San Francisco, and has a proven track record consistently delivering desired results to his clients.

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{ 13 Responses }

  1. Lans says:
    I really love festivals, especially when it's about games or movies. I would really go to the festival when it's held next time. By the way "Jennifer Pahlka Calls the SXSW Community to Action" is really worth checking out on sxsw.com news.
  2. Amanda says:
    Nice info. That's a good video and great statistics. Thanks for sharing.
  3. Gracie says:
    No need to even try and run an online business with out being on facebook and twitter. Even a brick and mortar store will see an increase in business if facebook and twitter are used properly. Hope that helps you.
  4. Ayaz says:
    Great statistics, now days social media getting lots of attention and twitter has been becoming a great source to interact with the people more often.
  5. Owais Haleem says:
    Social Media is going to have a new platform and value in the modern world.Even in classes and in universities it will get a world wide acceptance.Nice article on important topic
  6. sunil says:
    nice piece of info. love the video. your post was lucid with detailed explaination. just what i was looking for. cheers :)
  7. Clark Hill says:
    39.75% from images? You gotta be kidding me. I am really impressed with the results by alerti. The video from Murray Newland was awsome and I am going to share it on facebook.
  8. Jacko says:
    Good post. Very interesting analysis. Why do you think there is so much negative coverage? I did heard some backlash about using homeless guys as WIFI hotspots though.
  9. Ricardus says:
    Great infographic over here. Really great info.
  10. neojit says:
    This is really great. The 38% visitors are through images. So now this just taught the power images in getting visitors.
  11. abhinav says:
    As always some great resources you share with us. I really love the video your share in this post. It is so awesome.
  12. Anton Koekemoer says:
    Great info graphic and video , It looks great! I'm sure we'll be seeing a lot of tweets coming up with the SXSW hash tag. Thanks for sharing.
  13. Amrik Virdi says:
    South by Southwest draws film professionals and enthusiasts from throughout the United States to Austin, Texas for the week-long festival. Thanks for sharing!