Bloggers would make a lot more money if they were half as good at business as they are at writing. Many of them are great writers but simply don’t know how to use their personal brand to market themselves to employers and clients. What is personal branding, anyway? Most people hear personal branding and have […]
Small Business; Turn negative things into positive by being creative and open
Before working as an SEO consultant, I used to own my own retail shop. It was a small sporting goods store called Soccer Nation selling soccer gear and products. I later cashed out by selling the shop to my bigger competitor in the area. My best time of the year was the start of soccer […]
Small Business Sales Compensation: How to Pay for Performance but Not Over Pay
If one had to generally summarize the role of a sales compensation plan, it would be to serve two purposes. Firstly, it provides and communicates a framework for a sales rep to understand what is expected of them and what they will get (monetarily) for their efforts. Secondly, the compensation plan provides a guideline to […]
When Motivational Speakers Are Bad for Business
Top motivational speakers are beneficial for business – at least that is the common assumption and general agreement within the event community. Unfortunately this is not always the case. There are itchy instances where this benchmark phenomenon is counter intuitive for corporate companies. Big corporations and small start-ups alike, diligently strive towards superior products and […]
3 Ways Community Managers Can Target Their Social Audience
When it comes to managing on behalf of someone else you have a big job. You are the first line of defense for all things social for a company. You are the public voice, the communication line for your entire community to reach the rest of your company through. Before you even start broadcasting, you […]
How to Turn Your Blog into a Profitable Print Magazine
If you´ve been blogging for a while, and you´re making enough money as it is, it´s always healthy to look for new ways to expand your business. I had never thought about creating a magazine from my blog The Wander Life, until my friend Rosario, who had seen my blog blossom from a humble personal […]