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Home » The Famous Blog » 4 Types of Link Building Techniques you Should Avoid at All Cost

4 Types of Link Building Techniques you Should Avoid at All Cost

September 8, 2010 - Last Modified: September 8, 2010 by Mike Nguyen 1,681

Link Building

Link building is the most effective way to promote your content, capture good traffic and rank well in the Search engine result page (SERP). Link building requires dedication, consistent effort, and on the top of that, a good knowledge on how to build links that comply with search engine rules, don’t get you penalized and pass the link juice so you can rank well after a certain amount of time. Sadly, not a lot of bloggers pay attention to avoid bad link building behaviors. I observe lot of them  use bad linking techniques every day. The bad link building behaviors may not be identified by search engines in days, even months but at the end, it will ultimately ruin business. So, what are 4 types of bad link building behavior you should avoid?

bad link building

1- Putting irrelevant links in comment, forum post, etc.

Whenever you come across the spam queue in your blog, you will instantly recognize some comments that seem legitimate, but they are marked at spam because they contain an irrelevant link in the comment section. Here’s what it looks like in my spam queue:

bad comment

Although putting a link in a comment body may contribute to improve the ranking of your page on a specific keyword, famous bloggers should never take that road to build backlinks because it will hurt your reputation in the long run. Putting the link the comment body makes you look like a spammer, not someone whom can be trusted by the community.

2- Link buying

buying links

Link buying is quite popular in the webmaster world. If you take a look at Digital point forum, you can easily find people buying and selling links busily.

You should avoid building backlinks this way because:

  • It goes against Google rules. In the Webmaster guidelines posted in the Webmaster Central, Google has stated clearly that webmasters should not buy backlinks to increase the popularity of the website. Sometimes, rules are strict, but we better follow it.
  • You can’t trust the other site. The site that you are preparing to buy links from may appear to be legitimate website for right now. However, you can’t be sure that the owner will not take his site down a month later. Even more dangerous, that site may become a spam site or a virus-contained site and if your links is put on those sites, you may get penalized by the search engines.
  • Inbound links are not diversified. Backlinks should come from as many sources as possible to boost the rank of your page effectively. Buying links will make your backlinks come only from one website, which devalues your backlinks and not worth the money.

3- Link exchanging

exchanging links seo

Also called “reciprocal link”. It’s the practice when someone says to you “You link to mine and I link to you”. It sounds like a win-win solution for both where you can have traffic from his page and he gets traffic from your page. However, there are many heavy consequences for people who know a little bit about search engine and how link building work.

  • The other site “nofollow” your link. This happened when I was a webmaster of my forum dated back in 2005. In order to attract visitors to my forum, I reached out to other forum owners and ask whether I could exchange the link with them. One of the guys I asked agreed to exchange link with me. After several months, one of the moderators in my forum alerted me about the “dirty” trick that the forum owner whom I exchanged link with did. He put “rel=nofollow” tag in my link so I can’t get any PR from him. That was my first lesson in SEO and ultimately, it becomes something which leads me to become an Internet marketer today :).
  • The other site receives more traffic and link juice from your link than you receive from him. This could happen. If your blog goes more popular than him, he gets more PR and traffic without paying anything. How fair is that?
  • Invaluable link. Search engine like Google has develop an algorithm to see the pattern where it looks like people are exchanging link with each other and devalue that link. So that’s why you should avoid it.

4- Using link farm technique

link bulding farm

I notice this advanced technique has been widespread recently and sadly, if you don’t have a strong knowledge about SEO, search engines and how link building work, you will lose your focus, effort, money and your website reputation at the end.

Link farm technique involves create your own network of website for one purpose only: build your backlinks. For example, I may have twenty websites at different web hosting and at each website, I can grow them to get PR 1 or 2, that’s quite easy. Then, I put my backlinks in there and control how the anchor text would appear. That’s the theory about link farm. Real life practice will require much more than what I just give as an example.

Link farm which is done by a pro, so far, is very hard to detect by the search engine. However, I strongly suggest you not to build a link farm for your own blog. Instead of investing your time and effort into a link farm, I think you will be better off if you can put that time to create several articles to either publish on your blog, guest blogging or article writing. That way, you can get hundreds natural backlinks without worrying about anything.

What do you think?

Do you agree or disagree about my points? Do you think these building backlink practices bad at all? I hope to have some great discussions with you in the comment below.

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About Mike Nguyen

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My name is Mike and I'm the owner of eBlogCamp, which dedicates to help fellow bloggers succeed in increasing traffic, building backlinks and making profitable amount of money from blog. Besides blogging, I also love cooking and I'm a pretty good cook myself. Visit me at my blog eBlogCamp.com and learn great deal about blogging with each other.

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{ 90 Responses }

  1. sharl says:
    This enlightens me. I plan to do some link exchange and comment on irrelevant websites but high PR. But there are things to doubt: why is it there are other sites ranks well on SERP using what you've mentioned?
  2. Suresh Khanal says:
    Hi Mike! Its really funny to find the comments that look genuine and is a link somewhere in comment text. I don't know if they are unaware or think the webmaster won't notice. And I wonder why they need to follow that way even when I have enabled commentLuv and keywordLuv in my blog? Poor souls. Regarding link buying, I agree it is against Googles guidelines but its not like "You can't trust other's site". I'm been on the forum some time ago and those buying and selling do not happen just because you announced. There are forum members who developed fine reputation, relationship like here we do in blogging world. You will pay only when you trust the person whom you are dealing. Yes, those methods are against Google's guidelines, but are everybody following Google's XXXXlines? And Mike, here are all DONOTs, where are the DOs? Kidding ;-)
  3. Rae says:
    this is great and very informative. link building techniques are good but need to be considered on what type you are good.
  4. Sheila Atwood says:
    "Can my readers use this information and does it add value" is a good way to judge a good link. If your purpose is just for SEO, like keywords just for SEO you are barking up the wrong tree. Thanks for the clarification of a link farm.
  5. Justyna says:
    Mike What happened to me a few times - when you post a comment on a blog that somehow links you to all its post, and you get hundreds of backlinks at once. One time I had thousands of links pointing back at my blog. Naturally my blog was penalized by Google, funny thing...the backlinks disappeared after a few days, but you need some time for Google to refresh your blog's rankings thanks for the list Justyna:)
  6. Kavita says:
    Great stuff, Mike. I am glad I have not used link farming, link exchange or link buying. I think the ideal way is give link juices generously to others by making your blog dofollow, use comluv and a top commentator widget. My blog has all the three.
  7. Ana says:
    All good points, Mike. I would also add links from bad neighborhoods. Some sites are easy to get links from, but they are definitely better avoided: porn, gambling, etc. Ana
  8. Gerald Weber says:
    Pretty spot on post. I'll add a point about the reciprocal link which is also true of the link farm scenario as well as the paid link scenario. These can all get your site penalized by Google. Anyone that has ever been hit with a Google penalty can tell you what a nightmare it is. That should be reason enough to avoid these types of tactics.
  9. John says:
    I agree with you, link exchanges are useless these days. We should invest more time on creating quality content for our blogs.
    • Mike says:
      Lol, it's not that link exchange is not working, it's how the traditional way you do it doesn't work nowadays anymore. You can link exchange with blogs which are in the same niche with you and both you and other blog may gain mutual benefits such as traffic and readers. I have known a lot of big blogs still do this and they gain huge appraise from the readers because they direct readers to more resources :)
  10. Usama says:
    Agreed on every type. Should be avoided at all cost. Thanks.
  11. Christian Keating says:
    Hi Mike, good article. I feel a bit more informed now about backlinks and what to avoid. I have spent money in the past for backlinking services, but won't be doing it anymore. I am trying to write articles related to my site and get the backlinks that way. Not sure how many I should be writing and how often, but I know that is a better way. Also I want to find out how else I should go about getting quality backlinks to my site. Do you have a list of blogs or sites I can comment on that will allow me to have a good quality link pointing back to my website? There is so much info out there and I get confused and visit too many of these sites.
    • Mike says:
      I have a very good tool to find blogs to comment on, Christian. If you go to my blog and look at All in one guide to build backlinks with Commentluv, you will find it. This tool allows you to search for relevant blogs with your keyword that are dofollow or commentluv enabled. I think I can't leave link in here so, I'm really sorry :) Try to put 10, 20 of them in your Google reader and you'll be good to go :)
  12. Dean Saliba says:
    I was going to say how much I dislike link-buying but then I thought that maybe review posts will fall under this category.
  13. Jason Jumat says:
    I totally agree with you on all 4 of these link building ways as bad ones, Mike. ANd it's as you say. The search engines might not pick this up now - but ultimately you will get ruined by these methods one or the other time costing you a lot of your time. The real deal is simple: What these bloggers are mearly doing is that they are gaining very short term rewards from what they are doing but in the end they will suffer a bad reputation.
    • Mike says:
      Yup, I agree with what you're saying Jason :)
  14. jhon says:
    I think all search engines are actual entities that provide real life to a site and a site that has good work on it is loved by all search engines. Paid links are like a lamb person whose limb is always defective. Bad links are not cared by the Search Engines.
  15. TJ McDowell says:
    In general, I agree with all your points. The only thing I'd add would be that link exchanges probably aren't necessarily bad. They would just need to pass the test if someone were to ask "does this link really make sense"? For example, we have other wedding vendors in our area, and if we link to them, and they also link to us, that would pass the test because it's a legitimate reason for linking to each other. It's also important not to link exchange just for the sake of having links pointing at each other's websites. What are your thoughts on using this kind of philosophy for linking?
    • Mike says:
      My point is if the link exchange isn't based on SEO value, like in the example, it's a good way to link. I have been in a case where link exchange is based on SEO. For instance, I have a blog about IT and the other guy has a blog about celebrity. That isn't related at all. This is the type of link exchange we should avoid :)
      • Jun Baranggan says:
        Relevance is of the utmost importance when exchanging links. Next to consider would be the quality of the site you're going to exchange links with.
  16. Steve says:
    Mike, thanks for some good warning of the dangers involved in these grey (or black) hat SEO tactics. Some of them may work for a bit, but they all have serious dangers of having your site put in the sandbox.
    • Mike says:
      That's more then right Steve! Thanks for your comment :)
  17. Brian says:
    Hey Mike, I've got some SEO experience but your article still gave me valuable information. I wouldn't buy links because there are so many legitimate and simple ways of generating free backlinks. Article marketing, commenting on relevant blogs etc. One of the first things I've learned is how useless (at best) reciprocal linking is. I'm still unsure about link farming though, it's worked in the past for me. Though it would be brutal if I was eventually penalized because it takes quite a bit of work. Take care, Brian
    • Mike says:
      One more thing about reciprocal link is that if you nofollow the other person to hope so can gain one way link from him, it isn't working now as Google has put reciprocal links shall have no SEO value :)
  18. Amr Boghdady says:
    I never knew google had a way to detect link exchanges ! Great tip indeed, thanks !
  19. ZK says:
    You are doing everything correct ... but even than google can punish you ... Now ask me why ... Because google and their algo and their norms can also do mistake.
  20. Dennis Edell says:
    1- Putting irrelevant links in comment, forum post, etc. This is definitely the new current rage. So much so that it makes skimming the spam for legit comment caught is a whole lot easier. LOL Luckily, Akismet catches everyone like clockwork. ;)
  21. Poonam says:
    Link building is necessary for social media marketing but you are right at your place by using this kind of tricks, it would be very dangerous for spammer. Thanks for sharing SEO link....well really nice post :)
  22. sureshpeters says:
    the points you said is all correct, the natural links are more valuble then the links come fro money..google will penalize the website if there is sudden hike in seo traffic
    • ZK says:
      Sudden hike is not going to effect you ... provided they come naturally.
  23. Sourav says:
    A few days ago I watched a video of Matt Cutts about selling links with no-follow. He said that as long as the link does not affect pagerank in any way, Google will not bother to look into it. So that's safe. But if it affects PR, then Google will penalize. About link-exchange, I think a 3-way link exchange is becoming popular in order to avoid the penalty.
    • ZK says:
      I do not think that people will be interested in buying no follow links.
      • Sourav says:
        That's true in most of the cases. But then again, Text Link Ads sell links on blogs with no-follow added to to the links, and they have got customers for that. So links with no-follow can be used to get exposure, specially the links in reviews.
  24. Willy says:
    I just new about this, I often do this for two things mentioned above, namely: 1- Putting irrelevant links in comment, forum post, etc. and 3. So can you give suggestions about what needs to be done in order not to waste my time to understand SEO.
    • ZK says:
      You should and you must concentrate first few months to generate your original and quality contents.
      • Willy says:
        I have tried to create unique content, from the beginning I've tried. After that step what would I do next?
  25. ZK says:
    By the way we would love to see your recommended blog on SEO ... if you want to share ... Or which blog you read to enhance your knowledge.
    • Mike says:
      There are many blogs about SEO but I think the top ones are SEOMoz, Search Engine Journal, Search engine Land, Search engine watch and SEO Books blog. Many SEO experts post great SEO articles in those blogs and you could even find some new and challenging concept as well, like Latent Drichlet Allocation (LDA), a new theory about how search engine find relevant information :) It's interesting because you can further optimize your content by placing the relevant keywords in it. I hope that helps :)
      • ZK says:
        Hey Mike ... Thanks for your response, really appreciate.
  26. ZK says:
    Links buying are still going on very strongly and many people is doing that. Just have a look at your around in many forums and you will see it.
    • Jarret says:
      I have a number of old blogs with PageRank, actually more PageRank than the new blogs that I'm currently working on. I've been surprised to see the emails on these old sites from their contact forms regarding offers to buy links. You would think that the people offering to buy links are spammers who're trying to build links for a squeeze page or something. In reality, most of the offers I've received for these older sites are from legitimate companies some of which are listed on major stock exchanges. Anyway, these sites often have PR of 5-6, so they seem to be getting away with it without getting a penalty.
  27. Tinh says:
    #1 is the most popular mistake that most of new bloggers have made and I always deleted or filtered spams immediately :-) Thanks for listing them out here
    • Mike says:
      That's right mate :) However, bloggers always try to find blogs that accept comments immediately and it think those blogs are quite popular. If you search on Google you'll probably find tons of them. However, Google also makes an effort in detect these types of links as well. Basically, sites without editorial control often have low trust and authority from Google. If you leave links at these sites, it may not worth the effort. In addition, you may be marked as spam site in the search engine as well :-s
      • ZK says:
        Along with that if they will add your comments in akismet as spam than your problem will increase in many folds. Because most of the blogger are using akismet.
  28. Tia Peterson says:
    Hey Mike - So what do you think of LinkWorth? LinkWorth and Text Link Ads are both companies that sell links. The services are pretty popular. Do you think Google penalizes companies who buy links from those services?
    • Mike says:
      yeah, I found it confusing at the first time as well. If Google prohibits buying links, so what are the options for advertisiers and publishers in the marketing industry? Google stated that links should be purchased for the traffic and branding purpose only. Google also advices publishers to place the NoFollow tag on the links as well so they have no SEO value. In fact, I believe Google has developed some patterns to recognize link sales because the destination URL may not relate to your niche at all or is in the advertiser list. Google is still making efforts to detect and prohibit link buying, so I think as long as you follow Google rules (place NoFollow tag in link), you should be fine. Also note that advertising links, like Adsense or Adbrite, is automatically detected by Google so you don't have to worry about it :)
      • ZK says:
        Text links were penalised by google earlier. But because of its popularity, this one is going strong.
  29. Sherryl Perry says:
    Great article on link building techniques. It had never occurred to me that someone who agreed to exchange links with you would stoop to adding a “nofollow” to your link. Thanks for pointing that out.
    • Mike says:
      I forget to add a point, Sherryl :) Even if they nofollow your link, they will not receive any link juice for you as well because Google will detect and devalue both links, in both case of having or no having "rel=nofollow" tag :)
  30. Tek3D says:
    How about three-way link exchange? Do you think Google devalues it? I think it will be hard for search engines to detect a link scheme if your link building strategy is based on three-way links, it looks much more natural than reciprocal links.
    • Tinh says:
      This way is now popular to avoid google violation but it seems Google is aware of this then I only trust natural link building based on good content :-)
  31. BigJohnBen says:
    I disagree with several points on this post: Link buying: -You say that if you buy links, you do not benefit from link diversity, as all links come from one website. But if you are buying links, surely you would buy more than one link, you would buy many from several different websites, thus increasing your link diversity. -You will not get penalized by google for buying links, if you are found out you will just have those links devalued. Link Exchanges: -If they nofollow you: so what?, it adds to the link diversity of your link graph, even if no PR is passed (and this is debatable) making your backlink profile look more natural -If the sites are related, there is often a very legitimate reason for exchanging links, and google will not automatically discount the links. Plus, they can send human traffic. Link farms: As already mentioned in previous comments, there are very legitmate reasons for having a link network. However, if you are a just a simple blogger, it is not worth your time to do this.
    • Mike says:
      Buying many links from many different websites is possible, but it's not the economical way and in my opinion, it seems a gray hat way to gain popularity. Remember that if you can dramatically increase your rank in the SERP by buying links, many people would have done so and we will not have so many ways to build natural backlinks today :) In addition, it's more valuable to acquire links naturally. Remember buying links only have short term traffic and SEO value. However, natural links tend to last longer as well as increase the trust and authority of your site to search engine. Yup, you can't get penalize from Google for buying links. If Google penalize us, Adsense and Adwords will not be so popular nowadays. However, remember that you should buy links for branding and traffic purpose only. "If the sites are related, there is often a very legitimate reason for exchanging links, and google will not automatically discount the links. Plus, they can send human traffic." Up until now, Google doesn't state anything about reciprocal link in related niche will be spared from devaluing the links. But, I agree with you that reciprocal links can bring human traffic.
      • BigJohnBen says:
        Google may not state anything about reciprocal links, however I know from experience with many sites accross many industries that reciprocal links work for boosting both site authority and human traffic. Personally, I do not buy links as I believe promotional work with websites should have a residual value, that is the value each link I obtain to a site should increase in value over time. With paid links, they disappear when you stop paying, so have no residual value. However, a lot of commercial sites like to buy links as it is something they can just throw some budget at and it is easy.
  32. Daniel Sharkov says:
    Nice tips you have given here. I got several link exchange offers in the last week and the whole thing seemed quite suspicions. Thanks for pointing out that this link building method should be avoided! There's no doubt that spamming on forums and blogs will lead you nowhere - relevancy is the key if you want to be rewarded with a backlink.
    • Mike says:
      That's right Daniel. I'm glad that you have grabbed the concept and avoid bad link building habits :)
  33. Derrick says:
    Link building has become a little more difficult since I started in the industry a few years ago. Articles still do well for me and I'd like to do some more guest posting but I'm not sure where to find leads or how to go about it. Thanks for the info. I hate blog comments with links in the body.
    • Mike says:
      You're heading in the correct way. Keep doing what you're doing right now and track your rank over time, you'll see the result instantly :)
  34. Andreas says:
    Mike, I don't see the possibility of getting penalized for buying links on other sites, even on penalized sites. It would be too easy to buy a bunch of links (on cheap viagra sites, penalized sites, adult sites, and all those other sites that google loves ;) and point them to competitor sites, informing google about those links, effectively penalizing the competitor sites and removing them from search results while your site climbs to the top and gets all the traffic and sales.
    • Mike says:
      lol, that's right, you can't be penalized for buying links because if so, there will be no Internet advertising by now :)
  35. Cindy says:
    great article, Mike... I just wish there arent many sites around where you can buy backlinks, it would really confuse the newbie blogger when they want their pages indexed fast, especially if its a method that is done way too often.
    • Mike says:
      That's right. Recently I found a site that advertises they can build backlinks from PR 9 site. In fact, if it's possible, it will take only 1 link to boost your rank from nowhere into the first page of Google in just 24 hr, right after that link is indexed. I don't know how they do it and I'll need to dig more deeper about this :)
  36. Lennart Heleander says:
    Hi Mike, You forgot all these millions of free and pay “Link catalogs” that you should avoid for links. The only one you can be in is DMOZ, Yahoo, and some other big ones.
  37. Vishnu says:
    Didn't know that even the link exchange hurts! BTW Link farms are creating microsites and liking to own content after gaining some PR?
    • Mike says:
      Yup, that's the basic theory of the link farm. You build a lot of websites,preferably the social news site based on Pligg or PHP Dugg and then you promote your own content on those sites after gaining some PR :)
      • Vishnu says:
        Thank you for the info dear.. I think i need to alert some one I know..
  38. Gloson says:
    Great SEO tips, Mike! Thanks for explaining the consequences of bad link building methods. I will definitely try to avoid them :-) . Often, genuine link building is the best.
    • Mike says:
      Gloson, you can trade links with other sites that you trust in the same niche. Reciprocal links don't have any SEO value. However, if you like some websites and they also like yours then just go ahead and trade links with them. You might receive some extra traffic as well as readers from their referral. Just remember to pay attention to monitor your link on the other sites and monitor their status to make sure they won't do anything that may harm your reputation to the search engine :)
  39. Jaja says:
    Thanks for the headsup! :D I didn't know that Link Exchanging was that dangerous 0_0 Thanks! Jaja
    • Mike says:
      Reciprocal links are very easy to detect by the search engine, Jaja. If the search engine found a reciprocal link on your site, it instantly devalue the weight of that link so in terms of SEO, reciprocal link doesn't bring any benefit at all :)
  40. Dana says:
    I agree! It seems the best way is the natural back link which can gain if our content is useful. I find that some of my blog post is linked from forums by others which I call as a good natural back link.
    • Mike says:
      That's true, Dana! It's totally true!
  41. Chandan says:
    Agree with AJ. A big company may link to their other website in the same network. Actually Link Farm are those where there is no valuable content and those are made only for linking purpose. If you have good content and you link to other good site, I don't think this is bad.
  42. Hieu Martin says:
    linkbuilding is very important when you do seo for website, blog. But those type you give it not good. try another type
    • Mike says:
      I don't quite get what you're saying, mate :) Could you explain it more clearly for me? Thanks :)
  43. Aaron says:
    Good tips Mike. Link exchanging can be ok, but it is always good to not exchange direct links, and only exchange links with those you trust.
  44. The Bad Blogger says:
    Actually, other then exchange link, anything that does with back link, I'm just a noob seriously, I never do whatever you have written above, although, I have seen and heard other blogger explaining on how to use them right, but I still feel getting more time in writing quality articles is still better then building back links.
    • Mike says:
      Actually, I have heard some questions about link buying, The Bad Blogger (I'm so sorry that I don't know your name). Some people ask "So placing ad, is it not another form of link buying? What should we do about it?". In this case, Google has instructed us to place a rel="nofollow" tag on ad links so that we're safe from trouble :) And yes, in the long term, good content is always the best thing to attract links to your blog
  45. Murlu says:
    In the end, you really just want natural links; those which come from bloggers that aren't created by comments, guest posts, etc. I'm not knocking comment and guest post links but it's much more powerful because its the actual blogger recommending the link instead - higher conversions! Just don't do any black hat stuff!
    • Mike says:
      uhm, can't really add any other points to what you're saying, Murlu :) That's right! In the end, the good content will be the best thing to attract links, convert readers and spread the name of your blog out to the community.
    • Tia Peterson says:
      True, Murlu! However, guest posting, commenting, and networking are pretty much the only ways to get close enough to a blogger to have them start linking out to you. For every one "great" post a blogger writes, 15 more have already been written on that same subject. The thing that makes a blogger link to you is either he/she wants to get your attention, likes you already, or your post is super unique, stellar, or very timely. Anyway, it's definitely not easy! :)
  46. Joy says:
    Mike, very timely post for me. I have been researching different techniques and most of these options keep coming up. There seams to be tons of SEO's out there that want to use the black hat tricks to get you to the top.
    • Mike says:
      Those are just the few, Joy. There are more black hat SEO techniques that you should know like keyword stuffing, IP Cloaking and many more. I think we should know about these black hat building techniques because at some point, we may outsource the link building task to other people and we need to make sure that their link building service is totally white hat, so we don't get penalize by the search engine later.
  47. AJ says:
    Hey Mike, It's nice to see you around here. Anyway, this is a great post. Too many times people write articles about how to get links but often times they forgot to mention the big No's, No's of link building. You hit on all the main ones, but the one thing I would like to add is that sometimes people misinterpret link-farming. Take Envato for example...While they have tons of sites linking to each other, in no way was this done for SEO purposes, but because they are a large network of inter-related sites owned by the same company. The same goes for you. If you have 3 blogs you should definitely link them to each other as people that like your blogging style may be interested in reading your other blogs. So long as the purpose isn't "black-hat" I see nothing wrong with linking a network of sites together.
    • Mike says:
      lol, it's great to see you're the first person comment on my post as well, AJ :) Having you around and discussing with you on SEO topics are so much fun, mate :) Anyway, back to our main discussion. You raise a very interesting issue about link farm here and I think we need to make a distinction about link farm and a site network. As you know, link farm is a network of sites to promote and build backlinks for one or many sites. Although all of the sites are under one owner, websites in link farm are often marked as created by different person at different location. That's the main different between a link farm and a site network. In site network, you don't have to hide the info that you are the owner. However, in link farm, you need to hide this information. Why? As we know, one of the important element for high ranking in the SERP is the backlinks. Not all backlinks are created equal. Backlinks placed in more trusted domain and trusted page have more weight than normal backlinks. If a link to another website of you is placed on your own network, that link doesn't have much weight. However, if you place a link to another site a link farm, that may be different And I don't even mention about the ability of you to control the anchor text as well, lol :)

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