Creating quality content is crucial to any business’ marketing campaign, persuading its target audience to purchase its products while establishing the brand’s uniqueness and expertise in the industry. Therefore, it is imperative that businesses pursue content creation in a strategic fashion without merely echoing the competition’s, in order to ensure that the marketing campaign runs […]
5 Tips to Cold Pitch Interviews for your Blog
Whether you are interested in boosting your traffic, getting more credibility or connecting to an expert, interviews are good for your blog. But how do you get people to say yes to being interviewed by you? When I decided to create an e-course that would help solo business owners improve their businesses, I knew that […]
Blogging for Small Businesses – Starting with a Bang
As more small businesses are starting to acknowledge the importance of online presence, an increasing number of blog posts are emerging about the benefits of blogging for small businesses. Small business owners are reading these anecdotal success stories from fellow entrepreneurial newbies and industry experts alike and, feeling overwhelmed with power and ambition, decide to […]
Utilizing Online Marketing From a Customer Satisfaction Providing Approach
The only source that generates revenue for the business is the customer. Every business is a customer of another business in one way or another. The satisfaction of a customer has direct impact on the bottom line of a business, the more happy and satisfied a customer, the more revenue will the business generate. The […]
Wait! Before You Market, Who Are You Targeting?
A lot of business owners fail to realize that within all the plans made in starting a business, it is who the target audience is. These are the key people that are going to be interested in what you have to say and maybe, even what you are wanting to sell to them. This does […]
How NOT to be a Facebook Wall Spammer
If you’re ready to launch your first social media campaign, there is a strong chance that you’re thinking of using Facebook – and why not? Considering that over 250M people log into Facebook daily, that’s a pretty massive audience. While Facebook search needs improvement, it is pretty easy to find Facebook Groups and Pages related […]