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Home » The Famous Blog » Utilizing Online Marketing From a Customer Satisfaction Providing Approach

Utilizing Online Marketing From a Customer Satisfaction Providing Approach

February 23, 2012 - Last Modified: February 23, 2012 by Alexandra Brian

Utilizing Online Marketing

The only source that generates revenue for the business is the customer. Every business is a customer of another business in one way or another. The satisfaction of a customer has direct impact on the bottom line of a business, the more happy and satisfied a customer, the more revenue will the business generate.

The ultimate target of an online marketing campaign is also to target the customers. Although online platforms are used for customer targeting and interaction, very few provide the objective of satisfying the customers. To facilitate and enlighten businesses in this regard, many internet marketing services providers have devised ways in which, online tools can be used as a means of satisfying the customer, and thus increasing the revenue. The points below give a few tips, which can help in using online marketing with the objective of customer satisfaction in mind.

1. Email Communication Personalized

The stats show that:

  • 96% of the organizations have the belief and opinion that personalized emails play a crucial role in improvement of email marketing performance.

A personalized email communication apparently seems difficult, but by proper utilization of the customer data, a business can create different segments of customers based upon their needs, wants, and type, and then can write a personalized email for such a group. This way the message of the business will reach the target audience, and will address them according to their needs and wants, thus increasing the chances of making sales.

2. FAQ Page

According to stats:

  • The 53% of the customers, who frequently shop online, regard customer service as a crucial factor in a satisfied shopping experience.

Not matter whether your nature of business is B2B or B2C, customer support is equally important. A well developed and frequently updated FAQ Page can help in resolving the major issues and queries of a customer, leading to a satisfied shopping experience. Other than providing customer satisfaction, a FAQ page can also serve as a tool for optimization of your website, as on the page the information is continually updated.

3. Social Media

According to the surveys:

  • 40% of the corporate Twitter profiles are always engaged in providing customers with services and resolving their issues.

Customer service does not always mean solving queries of the customers, and providing them support. In a broader perspective, customer support also means sharing useful information about the product and services in the form of articles, so that the customer knows about the product or service of the business. This can be efficiently done by using social media, where one sharing can benefit numerous customers.

4. Customer Based Content

  • For 36% of B2B marketers, producing competent content that engages businesses is the biggest challenge.

A carefully written and planned content that addresses the needs, wants, and desires of the customer can serve as a great tool in achieving customer satisfaction. The needs of the customers can be identified by using different methods like customer data base research and customer surveys. In addition to satisfying customers, a unique and informational content can also serve as a great tool for link building services providers to promote the content and gain traffic towards the website.

5. Customers Transformed to Brand Advocates

The importance of customers and their interaction is evident by the stats according to which:

  • Each year around about 500 billion impressions are created by peers

It is important to use internet marketing as a tool for finding and building loyal customers. These customers can then spread the word of business, alongside defending the brand in their circle of peers. This way a business gets both brand promotion and brand defense.

Conclusion:

In a nutshell, businesses must realize the importance of satisfaction of customers. The more satisfied a customer is, the more he will propagate the brand, and consequently the business will earn greater revenue.

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Filed Under: Marketing, Online Business

About Alexandra Brian

Follow @usa_I_M

Alexandra Brian, An Expert Content writer working in an USA based Internet marketing firm, writing on different internet marketing topics like, SEO services, link building, SMO, PPC management, Google analytic, SEO tools and web designing, etc.

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{ 6 Responses }

  1. Archie Ward says:
    For an amazing example of "Customers Transformed Into Brand Advocates". You should check out the example of what Coca-Cola Australia did last year. By putting common first names (Lisa, Michael, Brad, etc.) on the cans, tens of thousands Australian FB users tagged their friends who had those common first names in FB share photos. Coke cans were all over my newsfeed.
  2. Kay Wooder says:
    On my own points of view, I think that its great to know how Utilizing Online Marketing From a Customer Satisfaction Providing Approach is important. I know that this having a great response from customer would make a great difference. I am really excited to try this great strategy.
  3. Dev says:
    Excellent Post, Alexandra. You're so right about Word of mouth marketing, I've great success with it. There is no better way than to build loyal customers and spread the word of business. great stuff.
  4. Steve says:
    So many times when you read article about marketing you hear things about list building, metrics and conversion. All of these are important things of course, but this article was refreshing, because it is important to know that behind all these numbers are your customers who are real people. If you strive to have more personalization and customer service and treat people as human beings, the numbers and metrics can't help but go up accordingly.
  5. Mark says:
    You are absolutely right Alexandra. Mord of mouth marketing is the new way to doing business these days. Social media had really facilitated communication between your customers, and that's where your should be monitoring your actions. Thanks M Mark
  6. John Mak says:
    FAQ pages are really important for a brand or a service that provides high quality. Most of the times, when I am searching online products I am trying to see their FAQ page so I know more. The more quality of the FAQ page the better the satisfaction from the customers. Great post, thanks for sharing Alexandra! John Mak

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