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How to Instantly Increase Your Online Sales

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Increase Your Online Sales

If you are selling anything online, it’s always going to come down to one thing: your sales copy. Once you improve your copy, your sales will increase. You may find it interesting to know that there are three main areas in your sales copy that are “in charge” of enticing your customer. When those are done right, you will see an instant improvement. On the other hand, if those elements are not carefully crafted, you may end up struggling to make a single sale.

Read on to discover how to instantly improve your results. Let’s start with…

… the “Hypnotizer”

What I’m talking about here is your headline. A weak headline will cause your reader to click away immediately. When your headline is strong, you can be sure the rest of the copy will at least be glanced through.

The best way to write your headline is to make a big promise. What’s the result that your product/service offers? You need to get as specific as you can.

Don’t just say “We offer the best SEO in [insert city].”

Instead say something like “57 businesses in this town saw a 317% increase in profit thanks to our strategy.“

One way to find out if your headline is working is to look at your analytics stats. If your visitors stay less than 5 seconds on your sales page, the headline may just be the culprit.

Here is the bit that reinforces everything you say in your headline…

“If they want it, I want it too”

No solid copy can survive without proof. People want to know that your stuff really works. The key to that is your testimonials. Right after your headline (and sub-headlines if any), you need to start presenting proof. In fact, there are certain products that you can only sell if other people vouch for you. It’s that important!

Getting testimonials is an art form in itself. It’s not enough for people to say “Hey, this stuff really helped me, it’s great!” That doesn’t really convince anybody!

A good testimonial tells a story of how your product turned a bad situation around. Again, when you have specifics you increase your credibility.

Statements such as “Joe created a profitable website for us in less than a month” will always make you more money than “Joe works really fast and we like what he did for us.”

So, once people believe your testimonials they want to get to…

“The Cookie Jar”

Mmm… Tasty! It better be. People will look at what you offer. More importantly they will look at these three things:

  • What results can they get and how fast? We live in the era of instant gratification. If there isn’t anything that promises fast results… Well, let’s just say they are not very likely to buy.
  • How easy is it to apply? Don’t sell a method that involves hopping on one leg for three hours whilst balancing an egg on  a spoon placed between your teeth. That’s just too hard. However, if you have something that can be done comfortably within a reasonable time frame, you have a winner!
  • Is it worth the money? This is where a lot of people hold back. You’ll be surprised how often people get squeamish at this point. This is the time where you have to build value. Compare the cost of not taking action to what they can gain. Show them how much more it would cost if they got a similar amount of value from somewhere else. And most importantly tell them…

“Here is a bonus for you, darling!”

You should always add a bonus. The key to a good bonus is that it should be worth as much or even more than the actual product you are selling. If you want to sell more of your product, spend sometime finding or creating a bonus that goes with it.

Make sure it’s something that your customers want really, really bad. You see, a lot of folks buy a product just because they want the bonus. It’s an old copywriting trick that works every time.

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{ 14 Responses }

  1. courtney stodden says:
    Sale page,blog post or email. That’s what attracks the reader first. Thanks for the help
  2. Suresh Khanal says:
    You really squeezed and extracted the best juice. "If they want it, I want it too" is really powerful. Whenever I read about any product and there is a testimonial from anybody whose gravatar I recognize, I tend to believe more and inclined to take actions. It really works.
    • Jean Paul says:
      Thanks Suresh, A lot of people think sales copy is all about "crafting" words. Even though it's important, the key to success is showing a customer that other people successfully use your product. It goes even beyond that - if you can show that someone of a similar profile to your customer got results, you are that much closer to making that sale.
  3. amit says:
    Jean You begun very well with the true word that if you have something appealing at the first look it will definitely get loads of appreciation. True..?
  4. Michael says:
    Preselling or better still cross selling is my secret weapon in promoting any offer. That is why I look out for affiliate offers that can cross sell another product that is less expensive. My conversion have really gone up to 20% from existing customers. Thanks for all your hints on boosting sales.
  5. Jean Paul says:
    I appreciate that Mark. People need to know that other people want what you've got. Many purchases are made just because a particular item is popular.
  6. Nick Stamoulis says:
    It's all about the content. It needs to be persuasive and written with SEO in mind. The content, especially headlines, should include keywords so that it can be found by the search engines and target audience members.
    • Jean Paul says:
      Nick, thanks for your comment. Even though I agree with you, it's important that people over-estimate the power of good content. The only way you can help customers is if they invest in your services. So it's still important to work hard on increasing sales.
  7. Alexis says:
    That's right. The headline is the most important part of any copy writing material. Sale page,blog post or email. That's what attracks the reader first. I also agree about the power of bonus. That triggers in the prospect mind a sense of more value. Thanks buddy!
  8. Vijayraj Reddy says:
    Yes to make good sales you need a Hypnotizer, i.e. a good headline, they will work like charm..
    • Jean Paul says:
      Thanks, that's why I sometimes I spend up to a few days, just to get the right headline!
  9. Mark says:
    Jean, Your point about how “If they want it, I want it too” is what always impresses me the most about high quality landing pages. Of course, these can be purchased unethically, of course, but none-the-less, they always make an impression, especially if there are a ton of them. Great article, Mark
    • Jean Paul says:
      Testimonials are key. If you don't have any, just give your product to a few people and let them tell you about their experience. That's the most ethical way I know to get quick testimonials!
      • Kostas says:
        I agree having natural testimonials is a very important aspect of a successful sales copy and in most cases it's what makes the difference in a page that sells from another one which doesn't...