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Home » The Famous Blog » How to Improve Your Writing Skills using Copywriting Scorecard

How to Improve Your Writing Skills using Copywriting Scorecard

September 13, 2010 - Last Modified: February 19, 2012 by Julius

Copywriting Scorecard
  • Editor Rating
  • Rated 3 Stars stars
  • Good
$$29.99
  • 60%

  • Copywriting Scorecard
  • Reviewed by: Julius
  • Published on: September 13, 2010
  • Last modified: February 19, 2012

More Details

Recently I came across the latest product of Darren Rowse.

It’s called The Copywriting Scorecard for Bloggers. The product was created by Darren Rowse, owner of Problogger.net, and Glenn Murray, owner of Divine write.

To be honest up front I purchased the book because I was interested in improving my writing skills. And I believe the ebook did help me to become a better writer.

The only question you need to ask yourself is: Do you want to improve your writing skills?

What Is the Scorecard About?

The ebook is basically a guide to writing better copy. The idea behind it is that you will have a Scorecard by your side, which you can print out. Every time you write a post you will simply take that Scorecard and rate your post. Once you see the mistakes you have made you can then go back and fix them. If you constantly keep on doing this on articles then you will definitely become a better writer.

In order to make it easier to understand the ebook I divided The Problogger Scorecard into 3 main sections (they are not according to the table of contents, it’s simply a suggestion on how to divide it):

  • Thing to Understand Before Writing Your Post
  • Writing Your Post
  • The Scorecard with in-depth explanation (in the previous chapter)

My First Impression on the Problogger Scorecard

When I initially purchased the book I thought that it was a bit too short. That was probably because of all the other ebooks I have read within the first two years of blogging. They were usually longer and this ebook only has 55 pages (it now has even more since it was recently updated).

When you start reading the ebook you will immediately notice that Glenn is a professional copywriter. It’s very easy to read and you can easily understand what Darren and Glenn are pointing out.

The Bad

One thing I didn’t like about the ebook is that a lot of the things that were covered in the book simply referred to grammatical issues. They solely focus on simple problems such as using “your” instead of “you’re”. On the scorecard there are around 20 of these grammar mistakes mentioned. Of course are these things important to know yet they are rather basic. I would have liked to get a little bit more copy writing specific information.

I also had trouble when sitting in front of my laptop trying to edit my posts. On the Scorecard you have lots of small bullets like “Use Emotive Language” and the problem with that is the implementation. I know what “Emotive Language” means yet it’s hard to translate that abstract idea into a post. This is not a problem that I would attribute to the ebook but to life in general. And now that the ebook has been updated it’s easier to integrate this abstract idea since Darren has now added an example on how he ranks his posts and with an explanation of why.

The Good

The great aspect of this ebook is that you can read it quickly. Because of the great writing you will be able to easily consume the information given in the book. But that’s of course also a risk. People will simply read it and they’ll be like “well I guess it didn’t help me that much.” And that’s exactly the problem. In order for this book to work you need to use the Scorecard on your blog posts.

Glenn and Darren updated the ebook a few days ago. The update included a section on how Darren uses the Scorecard with a certain post, as I’ve mentioned above. And this makes the ebook much more useful to me. Since I bought the ebook early on I also got the update for free.

I personally like the idea of having a Scorecard because it gives you something to measure your writing skills with. It also gives you the ability to use the card on posts and to compare it to your articles in order to improve your writing.

Remember when you buy the ebook you’ll also get a 50% discount on Darren’s 31 Days to Build a Better Blog and on Glenn’s Practical SEO Copywriting. This alone makes it worth to buy the book (at least for me because I got it for $9 when the price was still low).

Conclusion

What you are not going to get with this ebook isn’t something theoretical that you are not going to apply. The Copywriting Scorecard for Bloggers was made for people who want to improve their writing right now. For people who want to take action right away. That’s why I truly enjoyed the book.

If you don’t want to improve your writing right away then don’t get this ebook. Check out the Scorecard and tell me what you think about it. I’d love to hear your thoughts.

copywriting scorecard for bloggers

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Filed Under: Blogging, Books, Reviews

About Julius

Follow @friendsandcooks

Hi, I am Julius Kuhn-Regnier. I have been blogging for more than a year and a half now over at And Break! My blog is about helping other bloggers to achieve what they want. Also be sure to check out my guide about speeding up Wordpress.

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{ 21 Responses }

  1. Kootye says:
    Hey Julius! I enjoyed reading your review and I thought you were by far the most honest. I just purchased the e-book today using your aff. link. I am actually paying someone to do the research and the blogging for me. The person I've hired is not a great writer, but an awesome researcher. I am sure both of us will benefit with this e-book. Thanks for your input, I appreciate it a lot!
  2. Usama says:
    Bloggers who want to improve their writing right away. Very impressive as it forces you to take a step immediately but wisely. A quality people should have. Thanks.
  3. Lennart Heleander says:
    Hi Julius - Reply to your answer. So true Julius, It is just priorities of time and I agree with you, it’s a pleasure, knowledge and education. Sorry, without talking politics or religion – If all people in the world were educate, - shouldn’t be any war anywhere in the world.
  4. Colleen says:
    I kick myself in the rear for not purchaseing this when it was first introduced at $9.97 Oh well, I guess hindsight is 20/20 eh Julius!
    • Julius says:
      Hey Colleen, yeah I know :P Before buying it I already thought they were going to update it just because they wanted feedback and wanted to make it better. That's why I decided to get it. So do you already have it or not? How is everything going Colleen?
      • Colleen says:
        Everything is good here Julius. No, I didn't get it. I guess what I read about it I already knew, but still, I'm sure there were things in there worth the 10 bucks! :)
  5. Lennart Heleander says:
    Hi Julius, I want to buy this book, the only problem is TIME, and I don’t have time to read everything I find. I’m a real estate agent and it’s coming all the time new marketing books, new buildings project ect. ect. I don’t have the time…I going to try buy this book and find the reading time.
    • Julius says:
      Hey Lennart, I completely understand what you mean. Even though I don't have holidays at the moment I feel like the whole day is passing by so quickly, it's crazy. I still think that you need to find time to read. I personally love to read, I guess it's just a matter of priorities. Thank you for the comment.
  6. Tinh says:
    A great ebook and checklist for all bloggers of any types from medium downwards :-)
    • Julius says:
      Have you actually bought it Tinh? I liked it too but, as I've mentioned above, I didn't like all the sections on grammar. Thanks for the comment :)
      • Tinh says:
        I did when it was sold for just $9.95 at introductory price and you are right, grammar part seems abundant but to some extents, it is still useful for non-native speakers in writing blog in English LOL
        • Julius says:
          Yeah you are right. I mean I am not a native speaker but I have stayed in the U.S. for a year which I think helped my English a lot. How is your blog going Tinh?
          • Tinh says:
            So far so good and I hope to do more guest posts here too. Thanks @ Julius
  7. Andreas says:
    Darren Rowse;s Scorecard covers important topics from strategic considerations (like calls to action) to the technical bits (with clear examples of correct grammar) and is a worthwhile read for newbies and can be a valuable reference for advanced bloggers.
    • Julius says:
      Have you bought it yourself? Yeah I bought the ebook in the hope of improving my writing and I believe that it has helped. I still wouldn't say that it's the best book on writing I have read though. But the ebook still serves its purpose.
  8. Kurt says:
    I've been looking for a way to improve my writing and I really like the idea of the scorecard. I seem to better when I have something tangible to look at than when I have to try to remember what I read in a book. Is it a one page scorecard? And how long does it take to go through the whole card?
    • Julius says:
      The Scorecard is actually three pages long. But after the update Darren and Glenn also incorporated a one page version of it. It doesn't usually take that long to go through the card. I guess the more often you do it the faster you get. It also depends on how thorough you stick to the scorecard.
  9. Mars Dorian says:
    That's interesting Julius, and I appreciate you present both the good and bad about the ebook. And I have to say - it doesn't really seem compelling. I have bought the 31 days to a better blog and I like it...a lot. This just seems like a gimmick which doesn't offer that much value. Thanx, Mars
    • Julius says:
      Thanks Mars. I mean I liked the ebook ad for me it was worth buying. If you want to improve your writing then I would say get it. Of course it also depends on how good of a writer you really are. If you are already a good copy writer then I wouldn't recommend it. And you are right it is a gimmick.

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