The only source that generates revenue for the business is the customer. Every business is a customer of another business in one way or another. The satisfaction of a customer has direct impact on the bottom line of a business, the more happy and satisfied a customer, the more revenue will the business generate.
The ultimate target of an online marketing campaign is also to target the customers. Although online platforms are used for customer targeting and interaction, very few provide the objective of satisfying the customers. To facilitate and enlighten businesses in this regard, many internet marketing services providers have devised ways in which, online tools can be used as a means of satisfying the customer, and thus increasing the revenue. The points below give a few tips, which can help in using online marketing with the objective of customer satisfaction in mind.
1. Email Communication Personalized
The stats show that:
- 96% of the organizations have the belief and opinion that personalized emails play a crucial role in improvement of email marketing performance.
A personalized email communication apparently seems difficult, but by proper utilization of the customer data, a business can create different segments of customers based upon their needs, wants, and type, and then can write a personalized email for such a group. This way the message of the business will reach the target audience, and will address them according to their needs and wants, thus increasing the chances of making sales.
2. FAQ Page
According to stats:
- The 53% of the customers, who frequently shop online, regard customer service as a crucial factor in a satisfied shopping experience.
Not matter whether your nature of business is B2B or B2C, customer support is equally important. A well developed and frequently updated FAQ Page can help in resolving the major issues and queries of a customer, leading to a satisfied shopping experience. Other than providing customer satisfaction, a FAQ page can also serve as a tool for optimization of your website, as on the page the information is continually updated.
3. Social Media
According to the surveys:
- 40% of the corporate Twitter profiles are always engaged in providing customers with services and resolving their issues.
Customer service does not always mean solving queries of the customers, and providing them support. In a broader perspective, customer support also means sharing useful information about the product and services in the form of articles, so that the customer knows about the product or service of the business. This can be efficiently done by using social media, where one sharing can benefit numerous customers.
4. Customer Based Content
- For 36% of B2B marketers, producing competent content that engages businesses is the biggest challenge.
A carefully written and planned content that addresses the needs, wants, and desires of the customer can serve as a great tool in achieving customer satisfaction. The needs of the customers can be identified by using different methods like customer data base research and customer surveys. In addition to satisfying customers, a unique and informational content can also serve as a great tool for link building services providers to promote the content and gain traffic towards the website.
5. Customers Transformed to Brand Advocates
The importance of customers and their interaction is evident by the stats according to which:
- Each year around about 500 billion impressions are created by peers
It is important to use internet marketing as a tool for finding and building loyal customers. These customers can then spread the word of business, alongside defending the brand in their circle of peers. This way a business gets both brand promotion and brand defense.
In a nutshell, businesses must realize the importance of satisfaction of customers. The more satisfied a customer is, the more he will propagate the brand, and consequently the business will earn greater revenue.