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How To Create The Perfect Marketing Message

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It’s a wonderful thing to have a great product or service that will really benefit or help people, but if you don’t know how to communicate with people none of that is going to matter. The way you position your communication efforts is so important to not only your sales process, but to your overall branding efforts. My formula to designing the perfect marketing message involves making it memorable, identifiable, and customer centric. By doing so you create a message the message that will remember and connect with which will lead to greater brand recognition and loyalty.

Make it Memorable

The key here is tapping into people’s emotions, you want them to feel the messages as much as they are hearing and seeing it. Emotion is the easiest way to get something to stay locked in your memory bank. Most people remember the exactly where they were and what they were doing when 9/11 happened, why? Tragedy plays heavily on people’s emotions. Now although I wouldnt suggest you making a tragic or somber message, but you should learn how to make the message hit home so people never forget it.

Make it Identifiable

Your marketing messages should be such that your target audience can relate to, understand and align with. Along the lines of tapping into emotion, you want people to feel connected with your brand. Your messages should act as a lure to keep their eyes on the prize (your brand!!!). If your message feels foreign or isn’t relevant than it’s going to be ignored and their attention will go elsewhere.

Make sure it’s Customer Centric!

This is so imperative to the success of your message, and a large part of this challenge comes down to how well you know your customer. You need to make sure the subject matter and message are tailored towards your customer’s behavior and lifestyle. The more you know about your customers the easier this part is. Keep in mind that the voice and tone are the crutch of the message, everything must be cohesive and reflect your brand.

Act Accordingly.

Image credits: Message

About

Dewane Mutunga is NYC-based marketing consultant with over 5 years experience. He created the Email Marketing Insider, where he teaches entrepreneurs and marketers how to build unique relationships that lead to increased customer retention and lifetime value. Grab his eBook on building a responsive email list here.

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{ 19 Responses }

  1. Nasif says:
    Soon I am going to give ads to my local newspaper. For that I am thinking of a message which will trigger some interest among the readers...
    • Nasif says:
      *give ads to local newspaper... sorry typing mistake :)
  2. Adam says:
    I have spent the last week or so redesigning my site. I came up with a sleek new logo and header to replace an overly messy one before. Now I have been trying to come up perfect marketing message for my brand. I was thinking more about the message I wanted to send rather than how to send that message to people emotionally! I expect your advice will be very helpful. :D
  3. Bob says:
    Very interesting blog you have here, with some really good information on how to get the perfect marketing message. thanks for sharing this with us, can be real useful to something thats new to marketing and is looking for some tips.
  4. Chadrack says:
    Point #3 is right on target. Knowing your customers and prospects and tailoring your marketing message towards healing their pains is very important. Marketing is not about you or your product but about your prospects and customers! Thanks for sharing.
  5. Brain says:
    Yes Nice tips i think perfect message will make all those efforts worthwhile, perfect massages must be included some points like, you should know about reader, make large powerful title, Add a proper encouragement for action...
  6. Jason Jumat says:
    "The way you position your communication efforts is so important to not only your sales process, but to your overall branding efforts." This is so right. It all comes off at what reputation rank you will gain when you are actually social integrated and have a big internet presence.
    • ZK says:
      Well said ... BUT however few examples with this post would have make this post more attractive and post to remember. :)
  7. Colleen says:
    Of course, tailoring the message, at least the one put forth in a blog article or web page, must also be optimizing for search engine traffic. If a message is a good one, but folks are not finding it, what use is it!
  8. Asad says:
    Dewane you made some good points here.I think that marketing is an art. You have to capture not only market share but also the mind share of the customers.You have to think from customers perspective.
  9. Nabeel says:
    Great points Dewane. We have to realise that our visitors are real people like you and us…with hopes and with dreams..treat them like you would like to be treated yourself..take them by the hand..and you will be amazed by the results. Kindest, Nabeel
  10. James Hampton says:
    Your marketing message is key to the overall success of your product or service. I've seen many marketing techniques and strategies, and the three you provide here will serve any marketer will, if they are implemented correctly. Thank for sharing this valuable information Dewane! -James
  11. Nasrul Hanis says:
    Nice points there, pal. We might experience marketer with too complicated and sometimes 'extravaganza' words but the prospects couldn't understand any single message from it! A good marketing message for me (as a view from a prospect) is the one that straight to the point, based on true facts, supported with relevant data and easy to understand.
    • ZK says:
      Yes and with few words which make your message attractive and people would love to hear or read that ...
  12. Justice Omorodion says:
    You really hit some points with this post here! As a marketer, all you need to get your message through the cluster and make it adhere to customers emotion are some of the things you just mention here. And the most important part of it is that of a memorable message. If you can make your message memorable, chances are you are going to make more sales and position yourself in your customers mind for a long time. That's a good idea...
  13. Ryan says:
    Hi Dewane, I agree with your tips. Making your message memorable leaves a lasting impression on your prospect. We are emotional creatures. Everything we do is preceded by a motive and the motive has its root in a strong emotion. Learn how to tap into these emotions and your business should prosper. Thanks for sharing. Ryan
  14. The Bad Blogger says:
    Personality is what every marketing message should have... well... that's how frank kern communicate over time and give him the "friendly" and "know him" style of message. Is like you have already known him as a friend... I wonder am I the only one who kept all his marketing email as swipe files since his style is proven to give respond...