I remember the line from somewhere – If you can’t prove yourself better, at least try to prove yourself different. Considering the stiff competition in the blogosphere (where you need to fight a battle with each blog post), bloggers need to provide readers with something different and refreshing. If you can’t differentiate yourself from what […]
Social Marketing Strategy: Encouraging the Right Conversations
Most brands fail in the arena of social media marketing, because they focus less on ‘social’ and more on ‘media’. Markets are nothing but conversations. In order to build long-term relationships with consumers, companies need to encourage the right kind of conversations after identifying who their target audience is. The best part about social media […]
Do You Really Need To Choose A Niche For Your Blog?
It is fairly acceptable practice to choose a niche before you start your blog. It gets you writing focused content, it attracts a targeted audience and all round it is a pretty good thing. But some people find a niche too limiting, or for some reason they think they can start a blog without a […]
Don’t Let Your Email List Die!
You’ve probably heard one or two people say, “the money is in your list.” List? What list? If you don’t have an email list, or if you have one that you don’t promote, then you’re totally missing a chance to gain a loyal following of people who will be interested, excited about and clamoring to read your insights and buy products and services you create or recommend. Do I have your attention now?
Excuse me, Are you in the Right Class?
Finding your place as a niche blog I write a niche blog about home organization, so my posts include how-to tips for keeping a home running smoothly and efficiently. As a mother of three kids and a fanatical organizer, I’m just trying to avoid stepping on a pointy Barbie shoe with a hot cup of […]