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Home » The Famous Blog » How NOT to be a Facebook Wall Spammer

How NOT to be a Facebook Wall Spammer

July 4, 2011 - Last Modified: July 4, 2011 by Lorna Li

Facebook Wall Spammer

If you’re ready to launch your first social media campaign, there is a strong chance that you’re thinking of using Facebook – and why not? Considering that over 250M people log into Facebook daily, that’s a pretty massive audience. While Facebook search needs improvement, it is pretty easy to find Facebook Groups and Pages related to your niche – hire a web researcher off of Odesk, and for approximately $25, you can gather a spreadsheet with 100 records.

Furthermore, promoting your content using social media sends signals to Google which positively impact your search rankings. By exactly how much, no one knows, but this data on the correlation between link metrics and social sharing is pretty compelling.

Now, there’s a ton of people already ON Facebook trying to promote THEIR business. Some of them will be successful successful in capturing that highly valuable nanosecond of attention from a prospective customer. Others will simply contribute to the overall noise of the web and add to the community’s collective level of irritation. Who are you going to be? A savvy marketer, or a Facebook wall spammer. Read on.

Facebook Rules of Engagement

You want to joint the right communities of course, and communities are organized around shared interests. So if you are an expert in solar financing and want to connect with people who are passionate about solar and want to live off the grid, it’s totally appropriate for you to share your expertise or current projects with the group. However, social networking has social etiquette of it’s own. It’s not too different from offline social etiquette, in fact. So imagine if you were walking into a cocktail party attended by solar living enthusiasts, you don’t want to show up, approach the first person you see, and start saying:

“You need a solar lease. I am an expert in solar financing, and I know you really want a home solar system – that’s why you’re here at this party, right? So buy my stuff, buy my stuff.”

Awkward. Party foul.

So, if you want to avoid being “That guy” take into consideration some of the golden rule to successful social promotion on Facebook.

Don’t be a Spammer

If you aren’t aware of the ‘rules’ of Facebook, you will find it rather easy to spam. You might not even be aware that you’re doing it. I mean, you may think, of cousre Joe Shmoe who is a solar installer in Reno wants to hear about my awesome solar leasing solutions. I’m just going to paste my link to his wall. He’ll be happy I shared the info….Not. So, what about them Ugg Boots?

Here are some handy tips on engaging with people on Facebook who share similar interests in a meaningful way. Trust me, when you do this, your target audience will be more likely to notice what it is that you are sharing.

Do

If you share a link on someone else’s Facebook Page or on a Facebook Group Wall you will want to make sure you indicate why you are sharing that link.

When sharing links:

  • If you make a post, ensure that you write a follow up comment that summarizes it
  • In your post, talk about why the community should be interested and what your post will ultimately do for them
  • Like the post
  • Ask questions and comment back if people open dialogue with you
  • Like your comments.

Facebook’s news feed favors content that has a lot of engagement signals – that is, posts with the most Likes and comments tend to rise to the top of the news feed and stay there for a while, for all the people in your network to see.

One final note, before you think about sharing, period, make sure that what you’re sharing is actually relevant to the audience. If it isn’t, find a relevant audience or post it to your own Wall, damnit.

Things to Avoid

Something you don’t want to do in any situation is post links everywhere without ensuring you have the right audience. If you continually post your links where they are not wanted, you will find that your profile is blocked by multiple users, and there is a strong chance that Facebook will ban your account. It is perfectly understandable that you want your product or service to be ‘out there’, but use discretion and approach the right people. Your business depends on it.

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Filed Under: Facebook

About Lorna Li

Follow @lornali

Lorna Li is Editor in Chief of Green Marketing TV and Entrepreneurs For a Change, where she enjoys writing about green business and green marketing.

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{ 10 Responses }

  1. Abhi Balani says:
    Oh yes, sharing the links in a group with relevant audience matters very much. It's useless to share about CARS in a POEM group. LOL
  2. faissal alhaithami says:
    nice information to avoid being a spammer! I think this will help a lot of people who just though stuff to others wall without even thinking about it. thanks a lot Lorna.
  3. Vijayraj Reddy says:
    ya, we must make sure that category or topic of the page matches the link posted, otherwise it will be spam...
  4. Sonny says:
    I hate it when a person friends me just so that they can have access to my profile (which is set on Private), and spam me with links to whatever they're selling...
  5. ged says:
    Thanks for taking time for sharing this article, it was excellent and very informative it’s my first time that I visit here i found a lot of informative stuff in your article keep it up thank you.
  6. Terje Sannarnes says:
    Great tips on how to share a link on someone else’s Facebook Page or on a Facebook Group Wall. From my own experience I would like to add that if you share a link with people you should make sure that this link is posted at the right place. Thus, when sharing a link with people your objective should be to share helpful information with people, but not just to promote a website. Otherwise, you will be considered a spammer.
  7. Gwyneth says:
    Some great insights, but I have to disagree, liking your own posts and comments looks like overly promotional to me. And first to comment on your own post is like spamming too. You can include a description by the way with your link. So you don't need to further explain just to have a comment on your posted link.
  8. Jay Philips says:
    Great tips. I agree that people should not post unnecessary links on peoples walls.
  9. Lorna Li says:
    @ Ned I try to be more forgiving about nonprofit campaign spam. It's a little annoying if the person is trying to raise awareness of a social issue that you are not necessarily in tune with. My thing is environmental activism, especially Amazon rainforest conservation and indigenous rights. So getting a link posted to my wall about children's leukemia (sad) tends to rub me the wrong way as it's not my mission, but I don't report the link as spam. Ugg Boots on the other hand...
  10. Ned Carey says:
    Interesting This post has 60 tweets (!) and no comments so far. I guess hitting the tweet button is easier than writing a comment. You wrote >make sure that what you’re sharing is actually relevant to the audience. I think that is basically what defines a spammer.Marketing online to everyone because it is cheap and easy is spam. Sending relevant content to people who want it is not spam.

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