When you are on twitter do you sometimes feel like you are chirping with no one listening? Don’t worry, you are not alone. Everyone is tweeting so quickly it is easy for your tweet to get lost in the stream. However, twitter is a really easy platform to engage with other people. Maybe it is […]
Whether You Like it Or Not You Need Klout
It seems to me that whenever I bring up the topic of Klout, I get three types of reactions. One type of reaction is confusion – “what is Klout?” or “I have heard of it but not sure what it really is”. Another type of emotional response is passionate hate and anger whenever anything about […]
Getting More Blog Comments (Warning Explicit Content)
When I first started blogging I hated working several hours on a 2,000 word article only for it not to be seen or commented on. The sad truth is I was doing nothing to advertise my blog posts and I knew nothing about SEO and other Internet resources for getting my content to the world. […]
5 Steps to Your Social Media Monitoring Success
This week, over on my blog, I decided to do a whole theme on something that is so important, yet many companies either don’t know how to do it, don’t realize they should be doing it, or don’t do it to the extent that they could be doing it. And that something is social media […]
Find out How Publishers Can Reconnect with Customers and Readers
In recent years, publishers have found it increasingly difficult to connect with customers in a space conductive to converting them further along the sales cycle. In this episode of Future of Publishing, host Murray Newlands interviews Echo’s Chris Saad about how publishers can turn back the tide and engage with customers on their own sites […]
Did Sacha Cohen’s media gambit work? Find out in the Future of Engagement!
In chess, a gambit is where you sacrifice a pawn to gain positional advantage on the chessboard. During last Sunday’s Oscars, Sacha Baron Cohen dressed up as “Admiral General Aladeen” from his film, The Dictator, and spilled Kim Jong Il’s ashes on interviewer Ryan Seacrest. Cohen sacrificed his ability to market the show in similar […]