Twitter – it’s all the rage. It can be an incredibly useful marketing tool in the right hands, but more often than not it’s a complete disaster. Why aren’t your Twitter efforts being rewarded with waves of eager buyers looking to give you their money? It could be that your Twitter page is turning them off. Let me describe […]
The Iceberg: Why To Create Category, Not Brand?
Do we have an answer to the question “Which came first the chicken or the egg?” No but, today, we have an answer to another question. Tell me, what comes first? The brand or the category? Category>brand>category>brand? Well, some marketers think that brand comes first and category second. (In fact, the opposite is true). They […]
4 Tips To Establish A Local Online Presence
All bloggers think that in order to make a successful and profitable blog, they need to target big countries like US and Canada. The cause behind this is that the visitors from these countries are more profitable than the visitors in your local country. There is nothing wrong with this approach but a blogger should […]
5 Ways for Effective Social Media Marketing
Social Media is where the people are these days, more than millions are active everyday on Facebook, Twitter, Bebo, Myspace and more. It is one of the best places to establish your brand name and attract people’s attention. As your network spreads, the connection will definitely grow, giving you and your brand the chance to […]
Watching People Watch Social Media
My degree is in psychology and so studying people and what they do is a lifelong habit. Watching the interaction of individuals on social media is fascinating. I am not the only one fascinated by it, of course. The people at Social Implications spend all their time exploring the impact of social media. They explore […]
How To Increase Your Digital Influence
How to increase your circle of influence The power to affect, control or manipulate something or someone. I know you are a good blogger, and that’s why you use these powerful principles to enrich the blogosphere! Whatever you do online, everything leads to practicing influence in one way or another. How do you make your […]