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Home » The Famous Blog » 4 Tips To Establish A Local Online Presence

4 Tips To Establish A Local Online Presence

July 25, 2011 - Last Modified: July 25, 2011 by Dilawar Hussain

Local Online Presence

All bloggers think that in order to make a successful and profitable blog, they need to target big countries like US and Canada. The cause behind this is that the visitors from these countries are more profitable than the visitors in your local country. There is nothing wrong with this approach but a blogger should never forget that he also needs to create a local presence because your local stats will show how credible you are in a certain field/niche.

Getting visitors from other countries is easier, but you can not get press coverage or attend events in other countries. So, in order to make your online presence target your own country first because in your country you can easily make a name for your brand, get press and media coverage and attend events related to your niche. I will show you 4 ways by which you can make a solid presence in your local community and reap the benefits locally and internationally.

Attend Events Related to Your Niche

I know that not all niches have special events in a country but If your niche has an event in your local area you should never miss it because this is where you will meet your fellow countrymen doing the same work as you. Some of them might be your future clients or partners, so build strong relationships with them, interact with them, teach them, learn from them, get the most out of them. Attending events can get you more exposure for your blog.

Join Local Forums

It is obvious that when you do forum marketing, you usually target high traffic forums like the WarriorForum, DigitalPoint etc to get more exposure and authority. There is nothing wrong in joining these forums but you should also join your local communities and forums to interact with your countrymen. They will believe and listen to you more than anyone because they know you can be trusted because you live in the same country as them.

Start Local Advertising Campaigns

If you have enough cash to start an advertising campaign like Google Adwords or Yahoo search marketing, then always make sure that you target only your country and the ads are only visible to the visitors of your country. This is not an easy task and you don’t want to waste your hard earned money on few or no-conversions, so make sure you know what you are doing before jumping into Advertising campaigns.

Hold Local Contests

This is the best of all the tips but it also requires an initial investment or if you can get a sponsor for your contest. Holding a local contest will draw more attention from your local community but make sure that the contest you are holding is related to your niche and targets your visitors. You don’t want to give away a pair of jeans on a Technology related blog, do you? Contests will draw in more visitors and you’ll see a wild change in your traffic stats but offer them something that makes them stick to your blog even when the contest ends.

I hope the above tips help you out in your blogging journey and make you a successful blogger by establishing your local presence. Never lose hope, work hard and it’ll pay off someday.

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Filed Under: Blogging, How To Blog, Marketing

About Dilawar Hussain

Follow @dilawersoomro

Dilawar Hussain is a professional blogger who loves gaming, technology, and ecommerce. He spends his time looking for new strategies, hacks, and tricks to help the ecommerce community. Find more of his writing on his personal blog or Just Stream

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{ 6 Responses }

  1. Liz says:
    My favorite is attending live events and using niche related forums. The live events are an awesome way to network and connect with others. It's hard to really connect with folks in the virtual world, obviously we all do it, but there's just something about meeting people in person that gets you known. There are some very affordable live events so try to get to one at least once a year. Online Niche forums should be a part of your weekly at home routine. Get out there, demonstrate what you know by helping others.
  2. Michael says:
    I think local advertising is more focused and brings much profit. Chasing after the global market is going to be really competitive. I recently discovered a new technique to rank on Google with local content and keyword placement. It's a lot of fun and I'm glad I did!
  3. Chillizone says:
    Other then submitting your website to social directories nad yell pages the best thing that make you stnad out from the crowd is the local competition nad offers in my opinion niche related content will not only make you stand out but also bring you more leads for your business.
  4. Wasim Ismail says:
    As part of building your local presence, also ensure that you are listed on all of your local directories, so that your name keep cropping up, so when others see your logo or name, they know and remember you. Registering on Google Places will also help greatly in Local Search results, and if possible encourage your customers to leave review on your Google places account. All part of building your local brand awareness.
  5. john says:
    I'm totally in agreement with this. It's very easy to promote your blog to a local readership. First you have to decide if you have the resources to such offline promotion techniques such as events. Then you have to do it. I have had some success with promoting a local blog in my local city.
  6. Jamie Northrup says:
    Local presence is great, because it can lead to some awesome opportunities, you can even meet new people and partners, or customers depending what it is you do.

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