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Home » The Famous Blog » Why Your Twitter Background Doesn’t Impress Me

Why Your Twitter Background Doesn’t Impress Me

October 9, 2011 - Last Modified: April 1, 2014 by Brandon Freund 1,265

Custom Twitter Background

Twitter – it’s all the rage.  It can be an incredibly useful marketing tool in the right hands, but more often than not it’s a complete disaster.  Why aren’t your Twitter efforts being rewarded with waves of eager buyers looking to give you their money?  It could be that your Twitter page is turning them off.  Let me describe why I’m not impressed with your Twitter background – and what you can do about it.

You Haven’t Customized Your Background at All

The first reason I’m not impressed by your Twitter page is that there isn’t anything to be impressed by.  If your background looks something like light blue clouds, you’re sending me the message that you aren’t really a professional online personality worth doing business with.  This also counts for any of the free alternate backgrounds Twitter provides.

Your Custom Background Isn’t Good Enough

So maybe you have customized your Twitter background, but I’m still not impressed.  The main reasons would be that it’s too detailed, or not detailed enough.  Don’t worry, I know I’m picky!  But so are your potential customers.  If your background is too gaudy, you may deter potential followers.  If it’s too boring, you might as well keep your blue sky background because you’re sending the same image.

Your Background is the Wrong Size

You might have the greatest looking background in the world, but if it’s the wrong size, it’s going to look really funny.  Twitter recently changed it’s page layout as well, so you may want to double check your page if you haven’t in a while.  The problem here is that the (currently) 920px content area will always stay centered in your browser window.  If someone’s using a smaller monitor, your fancy background could get all covered up.

This leads to a problem if you’ve used your background as a marketing tool listing all the benefits of doing business with you.

So How DO We Impress You?

If you want to impress me (and the occasional potential client) with your Twitter page, don’t worry – it’s not impossible.  In fact, it may only require a few relatively simple tweaks.

First, if you haven’t customized your background, that should be your top priority.  It’s no secret that building a recognizeable brand for your blog or website will do wonders for your business.  You can read more about Building a Rock Solid Brand, a Remarkable Personal Brand, and How Not to Build a Brand all over the web.  If your Twitter page doesn’t accurately reflect your brand, then you’re losing credibility.  Make it recognizeable and make it match the rest of your online profiles.

Make sure you keep the design professional.  Let it reflect the industry that you’re in and the customers you’re trying to impress.  If you’re a financial investment guru, don’t spend your resources designing a flowery design from the 70’s.  Know that your customers are looking for a brand that looks knowledgeable in the financial industry.  They may not like childish themes.  But on the other hand, if you’re a graphic design artist, that might be perfect for you!  Just make sure it matches the audience you’re trying to impress.

Finally, make sure your design fits the Twitter page size properly.  A quick note first – you can’t anticipate every size of monitor and screen resolution out there.  Your background is going to get partially cut off most of the time.  Don’t stress over it, the same thing happens to every expert Twitter marketer out there.  The best thing you can do is keep it simple.  Don’t try listing every aspect of your blog or online business.  Make it recognizeable and make sure they know where they can go for more information.  If you have to use text in your background, keep it short and test it with a variety of monitor resolutions to get a fit that will work for “most” people.  Remember that matching your brand is your first priority, writing your long sales copy can be done on your website or Facebook page!

Now you’re ready to really impress me with your Twitter background.  Believe me when I say it’s worth it to design one that is both effective and simple.  Your customers will be more likely to follow you and do business with you if they recognize your authority.  And sometimes all you need is a consistent color scheme to do that.

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Filed Under: Twitter

About Brandon Freund

Follow @BigDogsIM

Brandon runs Big Dogs Internet Marketing - a company helping small businesses build an affordable and effective online presence. He enjoys providing free online marketing advice though the Big Dogs blog to help out the struggling non-marketer.

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{ 23 Responses }

  1. Kemal Kaya says:
    Definitely a great idea here. I think it’s good idea to put my blog name on background photos. Now time to change background. Thanks for sharing this :)
  2. Raul says:
    Thank you, nice pixel, i hope more it, your blog is very interesting for my proyects... Regards
  3. Jomson George says:
    Hi, I was searching it. I am started using twitter now but my bg doesn't looks impressive. Whenever i change background, the image resides only on the left side but not fit the profile. But this article helps to overcome it, i believe. Thanks for sharing this:)
  4. Holly Jahangiri says:
    You mean the blue background with the egg profile pic doesn't just scream "I'm a GOOD EGG!" ?
  5. Ricardus says:
    I think it's all down to the theme of your brand. A collage is definitely a great idea here.
  6. Trine says:
    That blue background and definitely the egg profile photo ain't gonna work anymore, for real. If you can't do it, have someone do it for you and who does it well.
  7. James says:
    I did not realize the backgrounds were so big and the importance of it. It can change the whole image of your page and can really have substantial first impressions. If you haven’t taken the time to customize your page you are probably not worth doing business with. Great tips and suggestions, keep up the good work.
  8. ArtL8dY says:
    My background gets alot of attention. It's unique.
  9. Ritesh says:
    Definitely everything depends upon how good you are on marketing. Whether its twitter page or fb fan page, you need to be attractive for sure.
  10. Rob says:
    I had issues with my background because it was too big and took way to long to load on my computer/mobile.
  11. Tobias says:
    I never actually see any background as I am using hootsuite. I think it's probably the same with most ither users. On the other hand I think individualising a company's twitter account is important.
  12. Gwyneth.H says:
    Well, if you have a nice background, most likely I'll follow you on Twitter, but that's me, I don't know with you. If you have a nicely designed background, it speaks of your personality, that you care of the people who follows you, because just like a house, you want it to look good when you have visitors coming over.
    • Brandon Freund says:
      I agree! It helps you trust business owners too. Thanks for the comment!
  13. Hugh Briss says:
    Good post and I agree completely. Since you didn't give any suggested sizes to I thought I'd share what I recommend. I design backgrounds to work on a 1280x1024 pixel monitor resolution. In most case that will result in an image that works on most monitors. That happens to be the resolution of the iPad monitor. I suggest sizing the background image to 1920x1200 so that on larger monitors it fills the entire background. Another option is to design an image that fades to a solid color and then match that color as the main background color.
    • Brandon Freund says:
      Thanks for including those tips! Great ideas
  14. Raahil Dhruva says:
    I really did not realize Twitter can be used to do business, and business used Twitter to see how professional a person is. But it all makes sense, if you haven't taken the time to customize your page you are probably not worth doing business with. I did not realize the backgrounds were so big and the importance of it. It can change the whole image of your page and can really have substantial first impressions. Thank you for this tip!
    • Brandon Freund says:
      It all goes back to establishing a consistent brand between all your online profiles. It can really help business! Thanks for the comment!
  15. nicko says:
    I rarely notice or pay attention to someones background picture at all, lol. But I guess this is true.
    • Brandon Freund says:
      It's always good to look appealing whenever you can :) Thanks for reading!
  16. Raj says:
    The issue about customizing Twitter pages is to get the right pictures that fit the page! But I do understand the need to be unique with a blog design or twitter design, in order for customers to think of us as professionals.
    • Brandon Freund says:
      You bet, make the pictures fit! Or just get a picture that would be ok getting cut off in places. Thanks for reading!
  17. Gretchen Vaughn says:
    The pixel size is definitely an issue. Even putting in a sidebar with contact information is challenging. I decided to go with a photo collage that matches my blog background and profile pictures. I would add that the Twitter theme colors should be adjusted, too, to match the background and your brand.
    • Brandon Freund says:
      I think a collage is great because it can provide value no matter the size of their monitor. Thanks for reading!

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