Blogging is much more than writing, it’s social media, it’s design, it’s community, and it’s your brand. Following up on how to build a remarkable personal brand, I will teach you how not to build a brand.
If you are doing any of these things… you should stop… right now…
1. Only Promoting Yourself
We all know those annoying people on Twitter, Digg, and Facebook who only promote their own stuff. Some people go as far as to call these people “spammers.”
The point is, it is important for your reputation that you promote other people’s content even more than your own. As it turns out, people then start promoting your own content which develops a positive brand rather than a negative one.
2. Copying Others
A good blogger knows that he can learn from other great bloggers, but the line should stop there. Blatantly copying other bloggers will completely prevent you from developing a personal brand.
The only brand you will develop is a poser (and trust me, people catch on quick), and at best, a much worse version of another blogger.
3. Using Free or Default Themes
I’m sorry to say, Thesis users, that many, many bloggers use the default Thesis layout. There’s nothing wrong with it, it’s just plain, and way overused. This will do nothing for your brand.
Same thing goes for people using free themes or even untweaked Woothemes. If readers have seen the same design before, you are not doing anything to help your brand.
4. Not Adding Anything New
When people visit a blog, they have visited a great number of other blogs on similar topics. They obviously can’t subscribe or read every single one, so what do they do? The read the most interesting and helpful ones.
You can not afford to be the boring kid on the block. Your blog needs to add something new and fresh to your niche that get’s readers thinking “wow, this is pretty cool” or something along those lines.
This is what develops brands.
5. Not Caring
One of the reasons bloggers are doomed to be unknown is they don’t care about building a personal brand.
My answer to these people is “if you don’t care about making money online, getting traffic, developing a readership, getting subscribers, building trust, or a number of other things, then fine don’t develop a brand.” My question to them is “then why are you blogging?”