Do we have an answer to the question “Which came first the chicken or the egg?” No but, today, we have an answer to another question. Tell me, what comes first? The brand or the category? Category>brand>category>brand? Well, some marketers think that brand comes first and category second. (In fact, the opposite is true). They […]
About Kamil Ali
Marketing asks to develop a category by being first to the consumer’s mind by recognizing new opportunity. So I’m trying to do it and still learning. I spent years studying marketing, advertising, branding, online social media, and I believe strongly that everyone should benefit from it. That’s why I’m here.Here's more about me:http://KamilAli.com/about-kamil-ali/