In a Google+ hangout video chat session, Matt Cutts clarified how Google’s above the fold penalization will work as many people was wondering if the number of ads will cause an issue, but that’s not the case. The new algorithm inspects pages to see how much space is used to display advertisements above the fold, so it’s all about […]
Future Of Engagement: Meet David Spark, founder of Spark Media Solutions
In today’s episode of Future Of Engagement, we meet David Spark, founder of Spark Media Solutions and established branded journalist that has been working in the industry for over 15 years for over 40 media outlets. Our host Murray Newlands and David discuss the large demand for video content creation, as well as: How Works […]
Small Business Sales Compensation: How to Pay for Performance but Not Over Pay
If one had to generally summarize the role of a sales compensation plan, it would be to serve two purposes. Firstly, it provides and communicates a framework for a sales rep to understand what is expected of them and what they will get (monetarily) for their efforts. Secondly, the compensation plan provides a guideline to […]
Future Of Engagement Episode 2 with Chase McMichael
While companies and brands spend a lot of money on social media, most of their resources and efforts are wasted, and practical they are not getting enough interaction from their followers or “clients”. That’s a big challenge indeed as the game has changed! Today, social media consultants and managers are not really into “follow us” or “like us” strategy, […]
Google Applies A Solid Penalty Against Chrome “Itself” to Gain Respect!
What could happen if Google found guilty of buying paid links? Well, it sounds strange and funny at the same time, but that’s what happened in Chrome’s video campaign, Google the marketer was trying to buy sponsored reviews for Chrome, then Google the dictator found out about it, and decided to take action! Why? Because it violates Google’s […]
5 Benefits to Having Your Blog Speak a Foreign Language
As 2012 quickly approaches, many business owners are asking themselves: How am I going to improve my website for the New Year? Improving the details of a current website is extremely important, but as a company owner you likely want your website to be unique. You want something new. You want something that will give […]