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Google Applies A Solid Penalty Against Chrome “Itself” to Gain Respect!

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Google Applies Penalty Against Chrome

What could happen if Google found guilty of buying paid links? Well, it sounds strange and funny at the same time, but that’s what happened in Chrome’s video campaign, Google the marketer was trying to buy sponsored reviews for Chrome, then Google the dictator found out about it, and decided to take action!

Why? Because it violates Google’s guidelines against paid links!

So funny!

Do you imagine what could happen if Google the dictator meets Google the marketer?

Ok!

Google Can’t Keep Track of its Own Rules

Some interesting stuff has been going… Danny Sullivan was wondering:

“if Google can’t keep track of its own rules, what hope is there that third parties are supposed to figure it all out?”

Matt Cutts said in response to Danny Sullivan‘s question:

Google was trying to buy video ads about Chrome, and these sponsored posts were an inadvertent result of that. If you investigated the two dozen or so sponsored posts (as the webspam team immediately did), the posts typically showed a Google Chrome video but didn’t actually link to Google Chrome. We double-checked, and the video players weren’t flowing PageRank to Google either.

However, we did find one sponsored post that linked to www.google.com/chrome in a way that flowed PageRank. Even though the intent of the campaign was to get people to watch videos–not link to Google–and even though we only found a single sponsored post that actually linked to Google’s Chrome page and passed PageRank, that’s still a violation of our quality guidelines.

In response, the webspam team has taken manual action to demote www.google.com/chrome for at least 60 days. After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would. During the 60 days, the PageRank of www.google.com/chrome will also be lowered to reflect the fact that we also won’t trust outgoing links from that page.

Find more on this Google+ post by Matt.

Google’s Getting More Respect!

Some people said that this action added another layer of respect to Google, they think it’s really cool!

While others have a second opinion, especially SEOs, they see it differently!

And, if you ask me what I personally think about this? My answer would be, mm.. ah.. well, I don’t know! Anyways, my personal opinion is not that important, what’s more important is your opinion!

So, you tell me what you think if you discover that Google itself is buying reviews, backlinks or what ever, then they had to punish their own product “Chrome” not to look guilty, maybe to gain respect,  or to absorb the anger of SEOs, internet marketers and small business owners!

About

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

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{ 19 Responses }

  1. AstroGremlin says:
    This isn't the first time Google's left hand didn't know what its right was doing. I know because I had an inquiry with two different branches of its ad business. Hey, if it works out to having some integrity, good for big G.
  2. Abhi Balani says:
    I didn't know it. But if Google did something like this then of course, I respect it more. It was Google's choice, to take action or not. But It did. That's appreciating.
  3. Saket Jajodia says:
    When I get to know about it I was totally shocked..!! But I think this is what everyone should do.. Tackle everyone equally whoever they are.. And just now I noticed that Chrome page have PR9 as I remember when I last show it was PR6 (not sure).. :P
    • Abhi Balani says:
      Very well said, Saket. It's good, that Google tackles everyone equally, whether it's about Google users or Google itself.
  4. Brian Hawkins says:
    Two things; First, Google took action and that's what they're supposed to do. So that's a good thing, I guess. Google is what my Mom used to call, "To big for their own britches". Once you get bigger than most small countries, I imagine it's impossible to keep everything in check 100% of the time. I say they get a pass once things have been addressed and corrected. It's just too bad Google doesn't have that same understanding when it comes to us. Second, look at Danny go! You know you've hit the big time when you make a public statement about Google and get a direct reply from Matt Cutts himself.
  5. Isabella says:
    I think they contracted out the marketing to a third party and the third party did what they always do - buy links! Hopefully this will make G think, as many innocent webmasters contract out promotion to third parties only to find they've done a bad job. But the third party always get paid and it's the webmaster who gets clobbered.
  6. abhiz says:
    Ha ha Its so funny! they need to take down Firefox as soon as possible.
  7. Mark says:
    That is absolutely awesome! Google buying links and busting themselves for it. Actually, that does bump them up a notch in my book...be it just a PR move (no pun intended) or not. Now, if we could just verify that they are not selling organic search placement, then I will be happy. Mark
  8. Anthony says:
    I have mixed feelings on Google's actions here. While I admire Google for taking action against itself, I think that the penalty is excessive for what they actually did. However, it would worry me if I was out there buying links, and maybe that cuts to the heart of what Google is trying to emphasize.
  9. Aviran Zazon says:
    Couldn`t they just do drag&drop to the #1 place. Also, what type of keywords would they even promote, they already own "Chrome".
  10. Jeff says:
    Their changing their minds about everything on a whim, makes this a challenging industry. They need to decide what business they want to be in, since their reach just continues to grow into several unrelated vertical markets.
  11. Tom Shivers says:
    I think it's good that Google's Webspam team took did something but I wonder if it's mearly PR for Google's Webspam team.
  12. Anna says:
    Google never stop surprising me... I think that if there was a man on Earth that know Google's secrets...he would be the richest and the most successful one...
  13. Dave Lucas says:
    Google never ceases to amaze!
  14. Robert says:
    I don't really understand all the fuzz about those paid links penalties? I remember, Matt Cutts once mentioned that a listing on the Yahoo Business Directory can help to increase the authority (and ranking) of a site - isn't that a paid link as well?
  15. Jim Syyap says:
    That is one good move for google. They just moved up a notch in my book when it comes to credibility.
  16. Kumar says:
    First time here.. I think Google must penalty for break quality guideline. If Google does not do, then Google will loss trust. Also, I agree with @Sefati. If I am asking for other people or friends for review my products, this should not be a violation.
  17. Sefati says:
    oh ya more to notice. also he claims that they dont trust outgoing links from that page so that page has losts its pagerank. But it still has Google domain authority so ...can someone make it clear to me which one is more important? domain authority or pagerank? :)
  18. Sefati says:
    Yes I read that earlier. To be honest with you I think link "penalties" are a joke Google should work harder to be able to detect paid links that unpaid without penalizing! I mean you can pay people to review your site and if they choose to link to you, then that is editorial. IMO it should only be consider a paid link if you as the blogger "hey link to me, to this page, with this anchor text". But if you are asking someone to review a product, and if they link, then that shouldn't be a violation.