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Schema.org & Google Search Ranking Position

Does schema.org Markup Really Improve Google Search Ranking Position?

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So, before you get involved in this, let me tell you the short answer for this question, does adding schema.org markup improve your content ranking position in Google search results?

Before I answer that question, let me stress on a very important thing, schema.org markup is a code you put in a webpage to provide more details to help search engines return useful and informative results to search users.

So, the answer is: No!

Yes, sadly; the direct relation between adding schema.org markup and ranking position in search results is unknown, it’s still mistry!

It seems Google won’t share this kind of information, they never been open about this. From the other hand, there is no enough researches or case studies to reveal the truth.

If you search Google for schema markup, you will reach a ton of articles and blog posts:

  • Mentioning schema markup and how it can benefit your website.
  • About getting started with implementing schema markup.
  • About how to implement schema markup by adding some scary code straight to your pages.
  • Recommending WordPress plugins that helps you add the markup.

However, there is still no hard evedent of direct relation between a high ranking spot in search results and if a webpage includes shcmea.org markups or not.

So, most of those who wrote artiles about schema.org benefist and implementation were talking about what they have no idea of, really! Only very few articles I read were actually valuable.

Don’t Be Selfish!

For me, this was a different story, I haven’t wrote about how to add schema markup to give people examples! Instead, I’ve spent several hours, weeks, and months working on a solution, something that do give real value, and put that to work.

Schema isn’t going to increase any webpage ranking position in search resutlts, schema.org markup isn’t about that!

Stop being selfish and help in making search engines better!

I believe adding schema markup is a good call, so I’ve done it to most of my sites. Even here at the Famous Blog, it’s all marked up.

I went ahead and developed Schema.org plugin for WordPress users to make it super easy for publishers, news agencies, writers, and bloggers to add schema.org markup to their content, by simply doing nothing extra.

So, What else Schema markup is good for?

That’s a good question!

Schema markup can increase your organic search traffic, indeed!

This is proven, I’ve personally done it, still doing it, and been helping out many people with their websites every day in the last 4 years of my life!

You can definatly try it out, marking your content with different types of schema.org markup (example: Review, Product, Recipe, etc.), these types may lead Google to display Rich Snippets in search results, and it is worth it.

Google Rich Snippets In Search Results

And, if you are into a simple WordPress review plugin, you must check out the Schema Review extension for Schema plugin, which is made for Authors and Editors reviews. So, if you like to review things, get that plugin. It should increase CTR of your search results, which means more traffic and conversion.

Want more advanced reviews features?

Get WPRS, a schema review plugin that will give you the power of building a complete reviews site.

I’ve been working closely with SEOs and internet marketers who reported 300% increase in their site search traffic, and others who wasn’t been able to make a single dollar sales before implementing schema.org markup to their sites.

Return on Investment of Adding Structured Data

While the data over the years has showed that there is value in adding structured data to your site, much of it revolved around whether or not you could get a rich snippet in search results and the increased click through rate, and ranking position of those results.

(Source: Return on Investment of Adding Structured Data)

Can wrong implementation of Schema impact on rankings?

This question has been answered in Quora, my answer is: No!

I’ve seen a lot of sites with wrong schema.org markup implementation, duplication, and many errors, no complains!

To Markup or Not To Markup?

You are either one of those:

1- You got hit by schema?

Good news…

I’ve introduced a new plugin to wp.org to deal with schema.org markup

-> Get the Schema Plugin

That plugin will take care of a stressful extra daily task, done for you.

2- You don’t care about schema?

You are good, maybe you will be left behind when schema.org markups become a ranking factor. But any ways, you are a happy person for now, no worries, you can catch up later!

Success story?

If you have added schema.org markup to your site and got great results or even not very good results, I would love to hear about it!

Filed Under: SEO

About

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

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{ 15 Responses }

  1. Alok Rana says:
    Hello Hesham, Schema is not related to search engine ranking. It just helps your content link to get more visible in search engine ranking and makes it stand out than any normal result links. I am already applying Schema on my blog and few of the links showing star review with my link, as you may also know that just by putting schema with your blog post doesn't get stars rating on the start. This process is taken care by Google only. There is still a mystery about it why some schema links do not show stars ratings with them. Schema does not provide any help to rank well in the search engine it only helps to get better visibility in search results. Hope I cleared many doubts about it. Thanks for sharing this great content on Schema. Alok
  2. Ken says:
    While I agree that schema is not in itself important to rankings (currently) it is VERY important to the long term health of your blog. Until search engines get much better at determining exactly what a blog or post is about giving them a helping hand by using schema is a good idea. It will help get your post categorized which in turn gets you more targeted traffic which will turn will drive up conversions. The search engines get better results the blog owner gets better traffic. A win/win situation!
  3. Anand Kumar says:
    Hi, schema.org can help search engines show the most important data from your website which you want your users to see. So its not going to increase ranking directly, instead is users find relevant data in your website with ease, the chances are more they'll visit you again, so in a long term you can expect increase in ranking.
  4. Brad Keys says:
    Great Post & Very Interesting that it is not a direct rankings factor. However it would be considered an indirect factor due to higher CTRs and thus more organic traffic to the site. Thanks for clearing this up!
  5. Vipin says:
    I was too confused about the Schema markups and this post cleared a lot of doubts. I still have a question. Is it benificial to add breadcrumbs navigation to our blog. Does it improve rankings?
    • Hesham Zebida says:
      Hi Vipin, Here is what I think... When you mark up breadcrumb on your pages, Google can identify it and use it to understand the structure of your site. This helps Google to present the information on your pages in search results. There is also benefit for the user/visitor since breadcrumb makes it easier to navigate a website (example: e-commerce sites), this helps to reduce the negative factors like website’s bounce rate, which may help pages to rank higher in SERPs.
  6. Vatsal Gupta says:
    Hey Hesham To be honest i never knew what is schema.org. But your post really cleared what is it. Thanks a lot for that :) Moreover, this schema.org is really difficult for me to understand, but you have explained it in a very simple way. I appreciate you.
  7. Keri Vandongen says:
    Hi Hesham, I appreciate your dedication for testing out Schema markup. Getting right to the point shows you really value your reader's time. Thanks for sharing insights that will help us reaching site visitors, organically. ~Keri
  8. Rakesh says:
    Thanks brother, number of times i looked out my web page source to correct schema.org Markup but got failed, now i feel that i need not to spend my expensive time into this matter.
  9. Nishadha says:
    Adding them in the correct place is a good practice. But the problem is some people abuse them to gain an advantage in search engine results. Although it might not directly impact search engine rankings what it does is gives more focus to your search result. Which in turn help with the CTR and probably help in ranking better as well.
  10. shiva sai says:
    Great post it was a good read. Thanks for the share mate :)
  11. Ravi Chahar says:
    Hey Hesham, It's been a topic of debate for many years. I have read about it a lot but never found something helpful. The co-relation between schema.org and the Google is quite undefined. It's good to know more about it. You have mentioned some great points and the experience you have can bring it up. Thanks for sharing with us. ~Ravi
  12. Mark Stephen says:
    YES ! Its true.. schema can improve organic traffic number but the rest of you have to be done by yourself... Really a nice article . Thanks for sharing
  13. Marvin says:
    Nice article. It's true, after implementing schema markup we got more organic traffic but position in search didn't change. Anyway, schema markup can be useful.
    • Hesham Zebida says:
      Marvin, adding schema.org markup won't really get you a higher position in search results. But I do belive this will happen in the near feature, just a wild guess :)