• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • The Famous Blog
    • Blogging
    • Social Media
    • SEO
    • Marketing
    • Design

Famous Bloggers

How To Blog and Start a Business

  • Contribute
    • Submit News
  • Login

Home » The Famous Blog » Impact of Recent Google Mobile-Friendly Algorithm on Non-Friendlier Websites

Google Mobile Search

Impact of Recent Google Mobile-Friendly Algorithm on Non-Friendlier Websites

May 31, 2016 - Last Modified: June 17, 2016 by Vikas Arora

It was a few months back when everybody was listening about Google’s new mobile friendly update and now its algorithm has actually been made live on Google search results. The algorithm works to bring the mobile friendly website higher in ranking in comparison to non-friendly websites.

This means that if you have a mobile friendly website, then the algorithm would boost the ranking up. One other update Google has given is that the non-friendly websites need not worry about ranking and competition with the mobile-friendly websites as long as there are no other SEO associated issues. The algorithm would not work on non-friendly websites but if the content is great and totally search result oriented and relevant, then the preference would be given to even the non-friendly websites.

As this algorithm works for mobile-friendly sites, it will function best on mobile phones. The trends Analyst of Google, John Mueller announced that this algorithm is now fully rolled and is functioning fine. He tweeted, “FYI The mobile changes mentioned here are now fully rolled out.”

This tool is made to track mobile devices and not the desktop whereas there are desktop supporting tools for tracking the desktop friendly websites. This is the first algorithm that has been launched for the first time by Google on April 21st last year. The algorithm was being made functional on the website and it was in continuation for a few days.

One other feature is that this algorithm is page-by-page signal so Google might take time to assess every single page and maybe this is the only reason that it took time to get fully functional. So that depends on the crawling and indexing speed of Google for processing each page of the website, the results could be displayed with a few seconds delay.

Some of the users whose website is mobile friendly, might have already seen the ranking going higher and thanks to Google algorithm update. For users who are not aware whether they are using the mobile-friendly platform or not, they may click on Google Mobile friendly tool and click on mobile guidelines of Google.

Mobile-Friendly Website

With this updates there are thousands of website owners who are really happy as they have now gained the path to have boosted ranking and there would be millions that are trying to make their website mobile-friendly.

This happened because of the growing number of mobile users, employing laptops or desktops “on-the-go” for buying a product has significantly reduced. And when your website doesn’t even show up to the required ranking, it would not be able to invite expected traffic which results in the reduced sales.

As from the graph below, it is quite evident the rate at which the mobile users are increasing. So we can expect the mobile users to increase and the figure would definitely outnumber the desktop users.

desktop vs mobile users

With increasing strictness in Google’s algorithm, somehow it becomes essential to increase the brand exposure even on mobiles. And that is possible when you have implemented the mobile-friendly feature. What are the features that are categorized under mobile friendly platform?

  • Enable touch for easy navigation
  • Simplified texts and layouts for a satisfied and enjoyable mobile experience.
  • Increased compatibility of all the web browsers in mobiles such as Windows, iPhone, Android and even the iPad.
  • Quick loading for no interruptions and seamless functionality on phones.
  • Automatic adjustments of screen resolutions.
  • Enable maps
  • Large buttons for easy and fast clicking
  • Adding responsive images
  • Integration with social media
  • Format supported for multiple languages
  • Able to locate
  • Minimal scrolling
ShareTweet

Filed Under: Google, SEO

About Vikas Arora

Follow @vikastwittes

Vikas Arora is a search marketing expert and SEO strategist for Black Marlin Technologies. Vikas has been practicing SEO for five years and has built a track record of getting websites ranked in the top in even the most competitive environment.

Reader Interactions

Related Posts

  • Schema.org & Google Search Ranking PositionDoes schema.org Markup Really Improve Google Search Ranking Position?
  • Learn the Top 5 Local SEO Trends That Can Boost Your Website in 2016
  • Schema JSON-LD WordPress PluginSchema WordPress Plugin for JSON-LD Structured Data
  • Add Structured Data Markup for Articles to your WordPress Blog

{ 7 Responses }

  1. Android Reporters says:
    The Mobile Friendly algorithm is a great step from Google as people (users to be precise) find it difficult before to read or have a look at the websites sometimes but after the algorithm came into existence almost 90% of the websites are now gone mobile friendly. Thanks a lot to Google :)
  2. Martin Fintan says:
    I found great insight in this post. Even in the countries considered third world, there is an increasing trend witnessed in mobile phone usage. Most of my websites are getting 65% traffic from mobiles which really makes me to use mobile friendly design and to provide a good user experience.
  3. Jessica Martin says:
    Excellent post, At present Every body has mobile and they are spending lot of time with mobile than desktop to browse the internet. Even i found the little difference between ranking in mobile and desktop for my keywords. Thank you for sharing the useful information.
  4. Jacob says:
    Wonderful article with awesome ideas! Some of these seemed like I knew them all along but never noticed. Kudos for the post!
  5. Tally says:
    Most of my websites are getting 65% traffic from mobiles which really makes me to use mobile friendly design and to provide a good user experience. Thanks for this well researched article.
  6. Vikas Arora says:
    @Andi, First thanks for your comment!! Google follows various factors to tailor search results so a single factor cannot be considered as a strong reason to send quality website below responsive pages so if the content is great and totally search result oriented, relevant with powerful back links, then the preference would be given to even the non-friendly websites. But at the same time we have to be agreed on the popularity of mobile web even search engine giving more focus on mobile. One of recent update in Search Console is “property sets,” which let you combine multiple properties (Mobile, APP and sites) into a single group to monitor the overall clicks and impressions in search within a single report. Now google is going to give more opportunities for users who is Mobile, Desktop & App separately
  7. Andi Wahyudi says:
    Hi Vikas, Yes I also knew that new algorithm, but how about non mobile friendlier sites with good backlinks? Will those sites be missed on the first page of search engine?

Primary Sidebar

Our Newsletter

Our Newsletter

Join our mailing list to receive the latest news and updates from our blog.

You have Successfully Subscribed!

Popular Articles

  1. How to Set Half Rating Scale 1-5 (Poor to Excellent) by Words 116,217 views
  2. Top 10 Sites Where You Can Get Paid to Write 115,889 views
  3. How to Get Targeted Twitter Followers Fast 92,104 views
  4. 66 Awesome Social Media Quotes 78,422 views
  5. 50 Traffic Sources You Should Milk Like Crazy 75,143 views
Schema Structured Data for wordPress
  • Blog
  • Contribute
  • About Us
  • Contact Us
  • Disclosure Policy

Copyright ©2020 · FamousBloggers - All Rights Are Reserved · Powered by Genesis Framework

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.
Go to mobile version