Schema WordPress Plugin for JSON-LD Structured Data

May 18, 2016 - Last Modified: September 17, 2016 by Hesham Zebida

Google Structured Data has become an important SEO addition to every website since Google recommends the implementation of Schema.org markups to help its search engine to understand your content better, which leads to a better presentation in search results.

What is Schema?

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup is most easily represented in JSON-LD format, which stands for JavaScript Object Notation for Linked Data.

Schema WordPress Plugin

Recently, I’ve been working on a new Schema and WordPress related project to bring an automated and easy way to implement JSON-LD markups to WordPress.

I believe that JSON-LD format will be the most popular among other types or schema (Microdata and RDFa that I’ve used in the past for AuthorhReview and WPRichSnippets plugins), hence Google recommend it since it’s easier to implement for developers and even non-novice people.

But, there will still someone out there who prefer to get this done for them, maybe in a form of an easy to setup and use WordPress plugin that does the job and gets updates.

Supported Structured Data

The plugin now supports Knowledge Graph, Site Search, and Schema for Article. I will be adding more cool features and schema types as we go.

Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.

The Schema plugin allow you to provide marketing information for your site for broader reach and recognition in Search results.

Site name—Use structured data markup on your public website to indicate the preferred name you want Google to display in organic Search results. You can also provide more than one possible name for your site, and let Google Search algorithms choose between them.
Site logo—You can specify which image Google should use as your organization’s logo in search results and the Knowledge Graph. To do this, add schema.org Organization markup to your official website that identifies the location of your preferred logo.
Social profile links—Use markup on your official website to add your social profile information to Google Knowledge Graph cards in some searches. Knowledge cards can prominently display your social profile information. Google algorithms process the social profiles you specify and then display the most relevant ones in response to users’ queries.Google only shows verified profiles for sites with a verification process. In some cases, Google algorithms find information that is publicly available on the web. You can use this markup to override the information Google finds automatically, but you can’t specify not to list a social profile.

Site Search

Make content searches easier for your users by telling the Google crawlers that users can search your site directly from Search results.

Schema for Article

This has been added today, this feature will automatically insert schema for Article to every post.

Download The Schema Plugin

The good news is, I’ve released a new Schema WordPress plugin over at wordpress.org, which adds Schema in JSON-LD format in a very easy way, it’s a set it and forget it plugin.

Check out the Schema WordPress plugin.

Let me know what you think, feedback and suggestion is always welcome.

About Hesham Zebida

Follow @hishaman

I create websites with WordPress, and I develop Schema Plugins to help SEOs. I am a social network lover. I am also the night creature who works hard to keep this project up. Owner and founder of the Famous Blog.

{ 30 Responses }

Tanika Malhotra says:

Hello, Hesham Zebida Is schema is really helpful in website rankings? I never used such plugins to boost my rankings. Going to use this one soon :) Nice read, thanks for sharing
- Hesham Zebida says:
  
  Well, I think it's going there, if not already helping ranking, but there is no guarantee for that. So, the only way to know is to try it out! Let us know about your experience.
Masum Haider says:

Hello Hesham, Schema plugin great tool for me and I using these plugin since year ago. However, these amazing tool for bloggers. Thanks for share your idea.
- Hesham Zebida says:
  
  Enjoy!
osama gohar says:

WordPress directory is full of unending list of plugins like this some free and some premium.I like schema plugin as it provides a good look if someone is professional and is running a high PR site.Is it suitable for all sites ?
- Hesham Zebida says:
  
  The point of creating Schema plugin is to have a way to automate the schema markup implementation on any WordPress powered website, the plugin gives you a simple way to manage that, so instead of editing every single piece of content manually, you can enable different types of schema.org markups on all posts, pages, author pages, and any custom post type. I can fairly say, the Schema plugin can be useful for any type of sites.
Gabu says:

Thanks a lot Hesham for sharing this.. really helped out. Cheers!
- Hesham Zebida says:
  
  No problem, I hope you will find it useful.
Harish says:

Hi, i am getting error after activate the plugin 1.4.8 Call to a member function get() on null in /var/www/vhosts/domain.com/httpdocs/wp-content/plugins/schema/includes/misc-functions.php on line 36
- Hesham Zebida says:
  
  Hi Harish, Thanks for letting me know, I've just pushed an update for the plugin, please install version 1.5 which includes the fix. Let me know how it goes.
Sadri Ercan says:

I m using this plugin. And i solve my schema problems with this. Its very easy to use. Thanks for your info.
- Hesham Zebida says:
  
  Hi Sadri, Glad you found the plugin useful. I appreciate if you rate the plugin with 5 stars over at wordpress.org ;)
Vivekanand Arumanda says:

Woww, nice info. I am unaware of this kind of plugin. I am gonna try this asap on my blog too. Can u pls share settings info in detail for this plugin. So that, it may help someone with zero tech knowledge.
- Hesham Zebida says:
  
  Hi Vivekanand, Looking forward to hear about your experience with the Schema plugin. Maybe in a coming post I will go through the plugin settings and how to set it up properly.
Ankita says:

Before this post, I don't know about this schema plugin. But reading your post I think this plugin is great. Thanks for sharing these kind of article with us & keep posting.
Asif says:

Hesham Zebida, First of All Thanks, I, have no any knowledge about Scheme, but I have read your article and video, really I am learned something new about it. I am using WordPress Platform and you have shared Schema WordPress Plugin I will try it.
Shakeel says:

I am new to Schema plugin. Good piece of information Gonna try it
- Hesham Zebida says:
  
  Hi Shakeel, I would love to hear about your experience with the plugin.
Emmy says:

It's been a while.. How about blogs that are owned by small or upcoming bloggers like me. Will this plugin have any effect on search position of my blog for keywords? Nice post anyway. I'll stay glued, waiting for your reply.
- Hesham Zebida says:
  
  Hi Emmy, As I've mentioned before in another reply, it may not work for new sites since it won't have enough traffic. However, the plugin implements two types of schema that is useful for any site, in the last version that was updated yesterday, I've added support for: - Posts: BlogPosting markup. - Pages: Article markup. So, if your theme isn't schema ready, you will certainly get benefit from installing the Schema plugin. I am sure it will have some effect on your site ranking in search position, but for my understanding; schema markups won't necessarily help you rank your site higher, the markup will provide more information to search engines about your content, which leads to a better ranking (the right position), this means it can boost your website in the search engine result pages, or drop your indexed pages from SERPs for your keywords, or maybe rank for other different keywords based on your markup. I hope this explains well.
  - Emmy says:
    
    Okay. Thanks for your reply. I downloaded the plugin and its working on my site right now. Thanks once again!
    - Hesham Zebida says:
      
      Great! Looking forward to hear about your experience with the plugin.
Masuk Ahmed says:

You're writing great Hesham. I searching some information about Schema plugin and finally i got this on your blog with details.
- Hesham Zebida says:
  
  Thanks for the kind words, glad you found it!
Nilantha says:

Hi Hesham, Great post, (of course). Thank you for sharing. All of points you showed is very important for almost every blogger who wants to grow their blogs.
- Hesham Zebida says:
  
  Thanks Nilantha, I appreciate your feed back if you ever tried the Schema plugin!
Sakshi says:

Hi, Most importantly, and where all others plugins that I have tried fail, is will it work nicely with Yoast SEO or conflict? Yoast SEO does some structured data but nowhere near all of it but I don’t want to give up all its other features. If this plays nicely I will love it forever.
- Hesham Zebida says:
  
  Hi Sakshi, I've just released an update over at WordPress plugin directory, I've updated the Schema plugin to make it play nicely with Yoast SEO plugin. So, now you can have both plugins installed on your site with no conflicts. The Schema plugin will indicate that you are using Yoast SEO, then it will turn any feature that may cause conflicts or schema markup validation errors.
Vikas Arora says:

I appropriate your efforts to gather all data and google is doing great job by presenting data in search result with nice snippet. Although, Google shows only verified profiles, celebrities info in search result so there is no equal opportunity with small business.
- Hesham Zebida says:
  
  Hi Vikas, This is -partially- correct, but it's not really about small business (or type of your site) there are a few reasons why this won't work for every site. For example if we look at the sitelinks search box and based on a study that was published on Moz, which I think is useful, you will find out that sitelinks search box won't she for one or more of these reasons: 1- Site is not getting enough traffic (how much traffic volume your site need? I don't know, but the study show that there were just a few sites (2.5%) with 100K monthly desktop visits where the searchbox was displayed.) 2- Markup is not implemented in the site or is incorrect, the Schema plugin does that, and it makes sure that markups are correct and valid! I am still testing this though, and will be doing so till I get it all to work, then I will share it with you guys.

Schema WordPress Plugin for JSON-LD Structured Data

What is Schema?