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About Vikas Arora

Vikas Arora is a search marketing expert and SEO strategist for Black Marlin Technologies. Vikas has been practicing SEO for five years and has built a track record of getting websites ranked in the top in even the most competitive environment.

Impact of Recent Google Mobile-Friendly Algorithm on Non-Friendlier Websites

May 31, 2016 - Last Modified: June 17, 2016 by Vikas Arora

Google Mobile Search

It was a few months back when everybody was listening about Google’s new mobile friendly update and now its algorithm has actually been made live on Google search results. The algorithm works to bring the mobile friendly website higher in ranking in comparison to non-friendly websites. This means that if you have a mobile friendly […]

Build A Great App Business With Ad Mob

May 3, 2014 - Last Modified: May 3, 2014 by Vikas Arora

Ad Mob acquired by Google in 2009, and announced the integration at San Francisco’s Game Developers Conference on March 18, 2014. It shows in the new Analyze tab within the Ad Mob interface. Ad Mob is a Google’s Mobile ad network that can be used to advertise mobile apps from within various other apps. It […]

Excellent Ways of Video Optimization for Products and Services

November 12, 2013 - Last Modified: November 12, 2013 by Vikas Arora 1,282

According to a study, “People of United States spend 13 hours per week on the Internet”, and view more than 3 thousands web pages. However, in 2012, Internet users in United States watched over 2 billion videos on the net. These statics prove that videos or video optimization and marketing is going to be the most […]

What to Do After Crashed by Google Penguin 2.1?

October 31, 2013 - Last Modified: October 31, 2013 by Vikas Arora

Almost all webmasters knows that Google use upto 200 signals to give a rank to a website, and usually Google update its algorithm at number of times every year. Recently Google announced hummingbird and Google Penguin 2.1 update and also cleared in conference that Hummingbird is a major update since last 3 years. Now search result […]

Best Practice of Keyword Researching

May 31, 2012 - Last Modified: March 29, 2014 by Vikas Arora

Keyword Researching

Internet is the marketing platform where simply with the right application of keywords you can do wonders to your business. “Keyword Research” plays a vital importance in search engine results. With the application of wrong keywords you are not only wasting your money spent on making brand image via advertising, but also wasting your valuable […]

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