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Best Practice of Keyword Researching

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Keyword Researching

Internet is the marketing platform where simply with the right application of keywords you can do wonders to your business. “Keyword Research” plays a vital importance in search engine results. With the application of wrong keywords you are not only wasting your money spent on making brand image via advertising, but also wasting your valuable time as well as money targeting top ranking in Google search results. Many people have many beliefs about the keywords.

One of the most common beliefs about conducting keyword research is- “You know with what terms the customer is going to find you out”. Actually, this is totally a wrong belief, you only know what your business is; what your site is about, you can easily find it, but what about the online paying customers; how do they come to know about you.

Remember, you can use those keywords appropriate from the point of industry, but for targeting online customers such keywords will not work. You have to point out the keywords appropriate from the point of searchers and search engines too.

[box type=”info”]For example: You have a business of enhancing online security and you probably must be applying the keywords “build your customer confidence” or “SSL certificate.” rather it should be “Online Security”. Here, the point of concern is you are aware that your business is to provide security with SSL certificate, but what about the general public who don’t know what SSL is. Such keywords will only waste your time as well as your months of effort.[/box]

With the right and appropriate keywords, you can have a visual appearance in your online customer’s eye. Yes, this is what SEO is.

Google search analytics are not known by anyone, but current procedure of analyzing the Keyword Research is working effectively. The first step towards keyword selection is a bit intimidating; figuring out the perfect combination of keywords to call great traffic to your website.

Discover all the keywords

First, try to track all the potential keywords. Analyze all the keywords which you feel your customer will type in its search box when trying to find you. “Stress on words which are relevant, but not excessively used”.

You can also take the help of your friends, colleagues, family for their ideas. It is the truth that not everyone will see your website with the same eyes as you. Everyone has their own thinking and own perspective, so it would be of great help for you. Also, you can have them by competitive research.

Keyword Research tool

Many online keyword research tools are available in the online market like, Wordtracker, WordStream, Google AdWords Keyword tool, etc

Analyze your keyword list by putting it into the keyword research tool, you can quickly get an idea how many searches are conducted on that particular word. It is recommended that you never go with highly searched keywords as it will only bring a lot of challenging competition. Medium and less competitive keywords are to be used at the initial stage. Highly competitive keywords can be used sometimes at long intervals.

An important thing while considering keyword research is to check the potential keyword as per the geographical area of your business. For example, if your business is in Delhi then go for the keywords that will be highly searched according to Delhi.

Remember, from keyword research tools you are not only going to know about the number of searches, but also how competitive the phrase is in terms of ranking.

Finalize your keyword list

A combination of both broad as well targeted keywords should be used. You need to target them wisely. Broad terms are the generic terms that directly describe your business. So they are important. Targeted terms are specific and have the potential to bring traffic. So they are also important.

Content is not only the place where it is necessary to put the keywords, but also they are used at other places on your website, like:

  • Title Tag
  • Meta Description Tag
  • Headings
  • Navigational Links

I hope this post benefit you.

Image © Ogerepus – Fotolia.com

Filed Under: SEO

About

Vikas Arora is a search marketing expert and SEO strategist for Black Marlin Technologies. Vikas has been practicing SEO for five years and has built a track record of getting websites ranked in the top in even the most competitive environment.

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{ 14 Responses }

  1. Nawab Malik says:
    hello sir, This is the best way to get accurate keywords for a website. I completely admit myself with your post.
  2. Nawab Malik says:
    I think google keyword planner is one of the keyword tool to find the correct keywords for any websites. Very nice post. this post will be very useful for everyone,who want to promote his his own website.
  3. AjayUdayagiri says:
    Hi Vikas, Useful and worth trying tips And i too consider researching on keywords before writing an Article to ensure huge traffic. I consider choosing the keywords with high CPC and low competition with minimum of 5k global monthly searches. Using the targeted keyword in Alt tag of an image is too important to make SEO to the site.
  4. Kathy says:
    I have a fairly new website - 1 1/2 years. I have spent a lot of time setting up my website and writing product content, meta title, meta tags, article writing, I also have a blog "BestBuyHorseTackBlog.com". I feel for the amount of work that I am committing to my website I should be seeing more traffic and buyers - but this is not happening. So I am researching keywords. I found your article very helpful...."Thank You"! Cheers, Kathy, (a newbie)
  5. IGBALAYE OLAYEMI says:
    Keyword is very important when looking for huge traffic to a site especially when it come to organic traffic.
  6. Nick Stamoulis says:
    It's important to target some long tail (or niche) keywords to attract people that are further along in the buying cycle. Broad terms are typically used for research while niche keywords convert better.
  7. Aasma says:
    Hi Vikas, Very useful and accurate article, You can't predict which term or phrase your prospective users are going to search... so it's always better to use available keyword research tools at its best to find out the accurate keywords and then optimize your website accordingly.
  8. Jack Sander says:
    Hi Vikas, I totally agree that we have to do a thorough research before posting a new article, to ensure it will bring many visitors. Nevertheless, taking into account the latest Google algorithm updates, it is a lot harder to rank for a keyword. It seems that the keyword should look more natural.
  9. Lewis LaLanne says:
    I learned the most from the first step. It seems to me that keywords and advertising go hand in hand in that people seek out and respond to "strong ideas, simply presented."
  10. Missy says:
    Hey, Vikas: Keyword research is not as easy as some claim it to be. There's a certain science to it, because it's not just about finding good volume keywords - but good volume keywords with low comp that are buyer keywords for a niche that has a good affiliate product. Whew! That's a mouthful. Lol. Not easy by any means, and this is why there are tools, apps and expensive software dedicated to drilling it down to the "money keywords" as I like to call them. Great article! Thanks for sharing. Cheers!
    • Vikas Arora says:
      Yes keyword researching is just an art and science too. Its really important to understand how many keywords are ranking and the what exact benefits you are getting from it lets take an example - If your search keywords generated 4,000 impressions, of which 100 visitors have come to your site and 3 have converted for total profit (not revenue!) of $300, then a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking
  11. Trung Nguyen says:
    I think Google AdWords Keyword tool is a great FREE SEO tool, however, to get more features, I think Market Samurai is the best SEO tool for you to do keyword research. Nice post.
    • Vikas Arora says:
      One can have more interesting idea's for keyword research through http://www.seobook.com/archives/001013.shtml
  12. Ryan Biddulph says:
    Hi Vikas, Helpful tips. Get the basics down. Select the prosper keywords for you niche, then persist like heck in applying SEO to each article and blog post you write. Over time you perfect your craft, and targeted leads show up at your blog's and squeeze page's door step. Thanks for sharing! Ryan