Social media: South by Southwest is one of the United States’s largest and most important festivals for film producers. Held annually in Austin, Texas, the festival is widely covered by traditional and social media so that even people who don’t go are able to stay up-to-date on what’s happening. In this week’s Future of Engagement, […]
Find out How Publishers Can Reconnect with Customers and Readers
In recent years, publishers have found it increasingly difficult to connect with customers in a space conductive to converting them further along the sales cycle. In this episode of Future of Publishing, host Murray Newlands interviews Echo’s Chris Saad about how publishers can turn back the tide and engage with customers on their own sites […]
Did Sacha Cohen’s media gambit work? Find out in the Future of Engagement!
In chess, a gambit is where you sacrifice a pawn to gain positional advantage on the chessboard. During last Sunday’s Oscars, Sacha Baron Cohen dressed up as “Admiral General Aladeen” from his film, The Dictator, and spilled Kim Jong Il’s ashes on interviewer Ryan Seacrest. Cohen sacrificed his ability to market the show in similar […]
How Did Blogs and Social Media Respond to Adele flipping off the Brit Award Producers?
Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off. She was understandably upset and flipped off the producers. In this episode of Future of Engagement, I […]
Future of Engagement Episode No. 8: Tom Foremski of the Silicon Valley Watcher
From the beginnings of popular newspapers and widespread literacy to the modern era, media PR professionals spent much of their time developing media contacts and smoothing relations with existing contacts so that they could push articles into print publications. The Internet and social media have lowered barriers of entry since communicating with and networking with […]
Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media
Sunday, February 5th was the Super Bowl, the championship game of American football. This year’s match-up was between two great teams and it proved to be an exciting game with the New York Giants upsetting the New England Patriots by scoring the winning touchdown in the final minute of play. However, the big game is as much […]