The 2012 elections is heating up, and only a few days left for the big day. I am not involved that much in politics, but -like everyone else- I like to keep up with news when I get a chance to know what’s going on. It’s obvious that Obama’s campagin is so active online, especially on social media sites, it […]
How the Automotive Sector Can Improve Through the use of Social Media
Why is it that car dealerships – particularly used car dealers – have the reputation they do, of being untrustworthy, deceptive and dishonest? As sales people, they are not unlike sales people in clothes shops, the Mac store or the ice cream parlour: they attempt to up-sell by being charming and persuasive. But car sales […]
How to Target Instagram’s Huge Subscriber Base
Photo and video apps have surpassed music as the number one Internet activity in terms of time spent in minutes (according to this Flurry research study). They are the fastest growing App category with 89% growth between July 2011 and March 2012. Between that and the huge growth of smart phones – estimated to hit […]
Infographics Creation and Distribution – Best Ways and Practices
An infographic is information represented in graphic format. So, in effect, it combines two powerful mediums of communication, mainly text and images to deliver the requisite information to the reader. But, an infographic doesn’t just deliver information to the target audience; it does so in a manner that is highly engaging. In a world where, […]
Today’s Blogs, Tomorrow’s History
Barring any unforeseen disaster or crazy Skynet takeover, the internet is pretty much forever. You’re already aware that nearly every tweet in existence is going into a huge government database and that many deceased people still have Facebook accounts. The LiveJournals that people around my age (mid to late 20s) wrote in our angst-filled years […]
Does Your Business Need a Social Media Consultant?
Recently, there has been news about the rise of social media, and more importantly the rise in the need for social media consultants. This is mainly due to the role that social media has been playing in marketing ventures. Companies are realizing that as social media grows, they need to take on new tasks to […]