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Home » The Famous Blog » How to Target Instagram’s Huge Subscriber Base

How to Target Instagram’s Huge Subscriber Base

October 1, 2012 - Last Modified: April 1, 2014 by Murray Newlands

Instagram

Photo and video apps have surpassed music as the number one Internet activity in terms of time spent in minutes (according to this Flurry research study).  They are the fastest growing App category with 89% growth between July 2011 and March 2012.

Between that and the huge growth of smart phones – estimated to hit 2 billion users by 2015 – it is obvious this will be a huge audience  you will want to reach. Since Facebook bought Instagram, they are now “the” photo sharing app to have so that is where you should start.

Between the huge growth of smartphones and downloads of photo apps like Instagram,
the audience you want to reach now spends more time on images than music!

What is Instagram?

Instagram is a totally free app available for both Apple OS and Google Android phones which you can obtain from the Apple App Store or Google Play Store. Use it to take photos using your smart phone – and then add filters to make them unique.

Instagram is compatible with Facebook, Twitter and Flickr –
and you can even check yourself in on Foursquare.

Instagram Stats

Use Instagram’s built in Statigram stats to find out who is sharing which of your photos, find out what is hot on Instagram, and manage your Instagram account on your desktop, laptop or tablet. Find out:

  • How many likes and comments you’ve received
  • Your top 5 most liked and commented shots
  • Which filters you use most – or don’t use
  • Optimization tips

In this Future of Engagement video, Murray offers tips on how to effectively use Instagram:

Video Highlights:

  • Include locations as keywords
  • Add tags to all your photos
  • Share what your target audience is most interested in

To ensure you are getting the most out of your Instragram sharing, you can find out more about those you interact with on Instagram by using Alerti Social Media Monitoring.

Sign up for a free 3 month Alerti trial using the code alertivideo and add Instragram to your alerts.

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Filed Under: Social Media

About Murray Newlands

Follow @MurrayNewlands

Murray Newlands is a successful social media consultant that runs the international marketing media agency Influence People, based in downtown San Francisco, and has a proven track record consistently delivering desired results to his clients.

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{ 2 Responses }

  1. Caleb says:
    Thanks for finally helping me understand just what Instagram does. But honestly it's just one more social medium to have to learn making yet another social profile that has to be promoted. When is the madness going to end?!
  2. Mathew says:
    I had no idea Instagram had all of this sharing almost like its own social network going on. I thought people were just in a craze about the border effect it gives their images

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