We have all heard of the power of social media to transform internet start-ups into online juggernauts, and the far-reaching impact of a proper social media platform on a company’s brand cannot be denied. Consumer brands have fully embraced the latest trends, but can the same be said for financial services companies? Benefits are difficult […]
About Tim Aldiss
How the Automotive Sector Can Improve Through the use of Social Media
Why is it that car dealerships – particularly used car dealers – have the reputation they do, of being untrustworthy, deceptive and dishonest? As sales people, they are not unlike sales people in clothes shops, the Mac store or the ice cream parlour: they attempt to up-sell by being charming and persuasive. But car sales […]