One tool I already recommended before and the only one that has kept me as a customer for several years is my favorite social media management tool – Hootsuite. I don’t think there is anyone who is into blogging that is using only one or two social networks. Most of us use 5, 10 or […]
The Human Media Movement
The Human Media movement refers to a shift in user interaction on social media from text based engagement to face to face contact via webcam. This new layer of social media reduces the physical space between users and essentially provides the opportunity for anyone to virtually travel across the entire world in a matter of […]
Why You Should Track and Analyze Your Social Media Campaigns
In the practice of online marketing, analytics has almost always played a vital role. I don’t recommend spending a lot of time drooling over real-time analytics, but the cumulative stats of your website activity are probably the most important way to figure out what’s working and what isn’t. Many SEOs utilize Google Analytics or some […]
Why Social Media Has Increased the Marketer’s Stress Level?
Once upon a time, Myspace made it so interesting for us as we were able to communicate with friends, colleagues, and create attractive pages that our connections thought were quite cool. Then blogs took over and the growth created copycats, followers, and eventually an entire industry servicing just that – blogs. Now there are online […]
Is Automated Social Media Software Worthwhile?
There are many social media management software out there that are, in essence, designed to make your life easier. With so many tools at your fingertips to manage your social media and keep track of your activity on every platform, it is easy to make the assumption that all the leg work has been removed. […]
Twitter for One Hour a Day: Here’s What You Should Do Exactly
Twitter could be bewildering for beginners. It’s still an open, rock-strewn land where even the veterans stumble along as they navigate. Twitter – like other popular social media platforms – holds promise for small business owners, bloggers, and marketers in general though. There’s no dearth of advice online on how to get on Twitter and […]