If your site recently took a hit in the search engine rankings, there’s a good chance that you were impacted by Google’s Penguin 2.0 update. Rolled out on May 22nd, Penguin 2.0 was a continuation of the earlier Penguin updates designed to penalize sites engaged in abusive SEO practices. While the earlier, feared Panda updates […]
Why You Should Track and Analyze Your Social Media Campaigns
In the practice of online marketing, analytics has almost always played a vital role. I don’t recommend spending a lot of time drooling over real-time analytics, but the cumulative stats of your website activity are probably the most important way to figure out what’s working and what isn’t. Many SEOs utilize Google Analytics or some […]