The Social Media has definitely moved ahead miles from where it started just a few years ago. Today, an online marketing campaign is deemed insignificant without due share from its social media perspectives. With increasing scope of social media elements, the need of monitoring stats from your social media endeavors also rises, and this is […]
3 Ways to Create a Traffic Tracking Dashboard for Bloggers
When you run a website, it all becomes a matter of balancing content with analytics, keeping track of what topic and posts best bring in visitors. It it probably the least pleasant part of owning a blog, especially given the time consuming nature of gathering, studying and utilizing such data. No matter how helpful it […]
Social Media Monitoring Tool Video: How Can SMM Jumpstart Your Writing
Social media monitoring tools: Every blogger has been there before. You have a deadline coming up at the end of the day and you need to get a post out but you don’t know what to write. So you decide to cobble together another “how to” guide on a beginner-level topic, knowing your readers will […]
Nike’s Black and Tan Fiasco: How the Luck of the Irish Saves Shoe Giant from PR Disaster
The Black and Tans were a royalist paramilitary group funded by the British government’s Irish police force in 1920 and 1921, when Ireland was in open revolt against colonial rule. In this Future of Engagement episode, host Murray Newlands examines how social media covered the Black and Tan fiasco, and how Nike mitigated the damage […]
Find Out How SXSW is Getting Covered on Social Media in Future of Engagement!
Social media: South by Southwest is one of the United States’s largest and most important festivals for film producers. Held annually in Austin, Texas, the festival is widely covered by traditional and social media so that even people who don’t go are able to stay up-to-date on what’s happening. In this week’s Future of Engagement, […]
5 Steps to Your Social Media Monitoring Success
This week, over on my blog, I decided to do a whole theme on something that is so important, yet many companies either don’t know how to do it, don’t realize they should be doing it, or don’t do it to the extent that they could be doing it. And that something is social media […]