Content is the future of digital marketing, right? And blogging is the cornerstone of any content marketing campaign, right? So, why is it so hard? If you’re like most entrepreneurs, then you’re probably more than a little frustrated. You started blogging, maybe you’ve been doing it for a few months now, and yet you’re just not seeing […]
Why Your Blog Attracts an Audience of Crickets and How to Fix It
I know, I know, you are sick of hearing crickets serenading you with each successive blog post. I have been there. I must have written 500 posts before anybody knew who I was. I was a stranger, a loner, and a dingbat, honestly, because I refused to follow simple steps which make successful bloggers…well…successful. You […]
The Power of the Opening Paragraph
It’s been said that the purpose of all writing is to merely persuade the reader to proceed to the next sentence. Considering the importance of first impressions, this puts a lot of pressure on a writer to absolutely nail the opening paragraph of any piece. If you don’t captivate your audience and draw them in […]
How to Draft an Impressive Press Release
Media has emerged as the most effective tool for product promotion. This is the reason for most of the companies to go for press releases. After all it is all about being in the minds of people, letting them know about the newly released product and its benefits. Promotion through press releases is quite different […]
How to Gracefully Change Directions With Your Blog
If you’ve developed a readership with your blog, changing directions can be a bit scary. We work and work and work to build up a loyal group of blog readers, and changing directions – even changing design – is difficult. But sometimes, it’s a necessity. Bloggers typically change directions when They’ve lost interest in the […]
How to Get Your Readers to Share Your Content
I love the power of social networks. One of the things I admire most about them is how much they enable people to spread the news and share content that has impressed them in whatever way. As a blogger, you can use this raw potential in your favor. You can encourage readers to share your […]