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About Shaly Criston

Hi, I am Shaly, Journalist by profession and blogger by passion. I love writing on various topics that interest readers. Interacting with readers gives a feeling that you are around your love, in spite of busy schedule you are social and deliberately affecting the world to some extent.

What Does Your Audience Want To Read?

June 21, 2012 - Last Modified: March 29, 2014 by Shaly Criston

What Audience Wants

Figuring out what the audience wants is no easy task. This becomes even more difficult to judge when it comes to written material. Whether written for informative or promotional purposes the most important thing for the writer is to keep in mind who they are writing for. How do you do that? It surely isn’t […]

How to Draft an Impressive Press Release

June 6, 2012 - Last Modified: April 1, 2014 by Shaly Criston

Press Release

Media has emerged as the most effective tool for product promotion. This is the reason for most of the companies to go for press releases. After all it is all about being in the minds of people, letting them know about the newly released product and its benefits. Promotion through press releases is quite different […]

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