Email is the ultimate relationship-building tool. If used correctly, marketers can effectively increase customer retention rates and lifetime value for pennies on the dollar. The key to creating such results? Email engagement. The thing about email marketing that “scares” people is that there are so many different variables to consider. While it does take a […]
Optimising Content for B2B Websites
For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content., and far too few marketers realise the importance of communities in which to distribute their content. […]
10 Types of Content that We ALL Love!
When it comes to successful content marketing, we all know by now that content that pushes people’s buttons and makes them “feel” (as cheesy as that may sound) is the kind of content that gets shared. The problem is, sometimes we as bloggers just don’t have a clue on what to write about! Writer’s block […]
B2B Content Marketing on a Shoestring Budget
For various reasons, B2B marketers have been among the slowest sets to adopt effective content marketing strategies. Before blindly submitting their contact info to a website, customers want to learn more about the company with which they may do business. While customers want more, and turn to online white papers and demos to conduct pre-purchase […]
3 Powerful Promotion Strategies to Instantly Increase Blog Traffic!
Every blogger and affiliates knows that, if you want to gain more traffic to your blog what you need is quality content that will make your visitors come back to your site. Since Google updated their panda system, article marketing took a different change. Now article marketing can make or break your success in gaining […]