If, like me, you’re a Bond fan, then your head is probably swimming with the events from Skyfall. And then, you come back to your desk, and it’s back to the real world, helping customers, helping grow the business, and you try to inject a little Bond into your day-to-day life. And surely MI6 use […]
About Gareth Cartman
Why you’re getting B2B Telemarketing Wrong
When I first commissioned a telemarketing company, I was seduced by the glamour of their offices, even though they were based in Swindon (if you’re not UK based, imagine Scranton but with more roundabouts). I was seduced by the sales patter, and I was seduced by the pool table that the telemarketers were able to […]
Optimising Content for B2B Websites
For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content., and far too few marketers realise the importance of communities in which to distribute their content. […]