For various reasons, B2B marketers have been among the slowest sets to adopt effective content marketing strategies. Before blindly submitting their contact info to a website, customers want to learn more about the company with which they may do business. While customers want more, and turn to online white papers and demos to conduct pre-purchase […]
About Dan Edmonson
Dan is an interactive marketing specialist and the founder of Inductive Marketing. He blogs about numerous topics, including outsourcing, monitoring performance metrics, and management innovation at Offshore Entrepreneur.