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Home » The Famous Blog » Ranking, Shares, Likes and Trust has a Large Impact on Sales and Revenue

Ranking, Shares, Likes and Trust has a Large Impact on Sales and Revenue

December 1, 2011 - Last Modified: December 2, 2011 by Jimmy Sigenstroem

As humans we are very suspicious towards things that we do not know about, and here I mean everything from free stuff to buying something at a webshop, even a simple thing like having to click on an advertisement on a website.

But what the heck does sales and ad revenues have to do with shares, likes, trust and ranking?

It’s very simple, it means that a webshop owner, in addition to the daily task of getting the goods sold and his/her task of making Search Engine Optimization of his/her webshop, advertising the webshop also has to fight against the humans distrust of things that the users don’t know about.

And it’s here where ranking, likes and so on comes in, because these will help you with the users distrust of your website.
We humans are creatures of habit, if the users can see that there are others that trust your website/webshop they will trust yours more easily which in return will give you more sales, clicks and in the end a higher revenue.

So in order to get new visitors to trust your website more, you need to get your users to share your link on Twitter, Facebook where they also press “Like“. And  if you are living in a country that uses Trustpilot or another site where users can rate your website or webshop, you should also get them to write reviews on those sites also. When that’s done or on the way, show your progress on your website so the users can see it and read about other users opinions of your website.

As the shares and likes increase you will without a doubt see the result on a daily basis on your sales or ad revenue. Internet marketing on social media will also increase your traffic, and more traffic will always create even more traffic because they will share your site with others if they like it!

I can even give you an example from my life!

I own a danish currency rates website that also has an currency converter. In the beginning I didn’t have a Facebook page, a Facebook like or share button which was killing my CTR and my revenue as the end result.
So in April this year I placed a Facebook Share and created a Facebook page for the website, and placed both on the website hoping that would change my CTR.

The result was instant, my CTR increased within one week so in a  month my CTR rose by more than 100% from 0,08% to 0,18%. And it hasn’t stopped rising since that date, which means that the CTR at the end of November 2011 is at 0,45% that’s a 500% increase in just 8 months.

You can apply this on your webshop also, because the same rules apply here. People are not always comfortable with shopping online and tend to keep buying at the same shop because they know it. Which means that you are not getting that sale, this is where Internet marketing comes in. You need to show your customers that they can trust you and it’s safe to shop at your webshop, but you can’t say it, it has to be your users.

So your Internet marketing should also include Social medias, in order to show your customers that you are one of the good guys.!

Do you tell your users that??

[box type=”note”]This post is part of our Blog Contest! If you like it, support the author by sharing it and adding comments. Also make sure to check other entries by visiting the blog contest page.[/box]

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Filed Under: Marketing, Social Media

About Jimmy Sigenstroem

Follow @Sigenstroem

On a daily basis I run sides as WebIQ as a Pagerank checker and my link directory where there is a Search engine optimization. I also have my theme blog that is open for guest posts.!

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{ 14 Responses }

  1. Ravit says:
    Hi Jimmy, today you can't just have a blog, you need the Fb and other social media as part of it. Thanks for the interesting post!
  2. Jamie Northrup says:
    Trust is the key for product sales like you mention, but also for anything. If you want people to share what you're saying, they need to trust you... or at the other end think you're a joke and want to share that and laugh at you with their friends, but nobody wants that.
    • jimmy says:
      Exactly if the users don't trust you, then you won't sales, clicks or shares.
  3. Holger says:
    This are great improvements in CTR on your currency rates Site. I had never used social media buttons on my blog, too. I added them some month ago and had good succes in a few posts, which got shared quite decent. Finally I am shure social media signals not only give trust for visitors, it lets search engines trust your site quite more.
  4. Jonathan says:
    It can declare other emphasis so great. Pages comprise methods which refer to
  5. Azhar says:
    You have explained good option but I always optimize my site under some keywords and my sale is increased in this way.
  6. Aniket says:
    hi.... nice share..social media is indeed the next big thing....we can witness this as we see many facebook pages beating authority sites for particular keywords....also as you said it installs a trust in the visitors when they see that many have liked and shared the contents of your website... Regards Aniket
  7. Michael says:
    Jimmy - We're finding social cues to be more and more important, just like the SEO surveys said they would be. We have been experimenting with Google+1 as a ranking tool. Do you have any thoughts on its importance?
    • jimmy says:
      I would love to say, that I believe that G+ will survive but I don't.! As it is G+ is only for webmasters and not the common users, and therefore I wouldn't put to much time in it unless your product is for these users.
  8. Bhupendra says:
    this is very great info for everyone,boz link sharing increase your sell in market thanks.....
  9. Raj says:
    I do understand that if one has some product to sell, having lot of likes and shares (hence demonstrating trust) would be useful. But I don't understand what Click Through Rates have to do with them? Are you talking about CTR to your product pages from your blog?
    • Jimmy Sigenstroem says:
      Hi Raj The CTR has nothing to do with a product page, that was an example on normal websites CTR getting better because of the increase in trust it got. Ppl are mistrusting by nature, we all are, a good way to get behind that shield is by telling the users that you can be trusted. If you can see that other ppl are saying that XXX site are safe, then you are more prone to click on ads.
  10. Ricardus says:
    I think ranking makes the most sense in this case scenario. Ranking effects is the most essential
    • Jimmy Sigenstroem says:
      In the case, yes here is ranking the number one, but the ranking didn't change at all in those months the only thing that changed was the social media widgets. But yes trust has a lot more influence on webshops than on normal sites/portals, but unfortunately I don't own one so I couldn't use one as an example.

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