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Home » The Famous Blog » 8 Easy Ways To Grab Your Visitor’s Attention

8 Easy Ways To Grab Your Visitor’s Attention

April 18, 2011 - Last Modified: April 1, 2014 by James Martell

Grab Visitor's Attention

Are you completely happy with the performance of your website? Are conversions coming in at the rate that you anticipated? If the answer to either of those questions is “No,” then it’s probably time to take a hard look at just how “attractive” your site is and how many opportunities there are for visitors to interact with the site.

Everyone says that content is king, and when it comes to developing traffic from natural search, that phrase is absolutely true. However, when that visitor hits your page, you have less than 3 seconds to grab his or her attention before they close out and go to the nest search result.

How Fast Do Your Visitors Scoot Off The Site?

What’s your time-on-site average? How about your bounce rate? If you could keep the visitor on the page longer, do you think your conversion rate would go up? You bet. Not only will sales increase, but if you can get visitors engaged you have the perfect opportunity to build a relationship that will make them a customer for life.

I’ve been in online affiliate marketing since 1999, and initially I placed most of my efforts into understanding and utilizing natural search as a source of free targeted traffic. The first step of any marketing project is to get in front of an appropriate audience, but getting qualified traffic is just part of the process.

Grab Their Eyes And Their Brains

When your visitors arrive as the result of a search, they are looking for an answer or a solution to their query. You have 3 seconds to attract their eyes to something on the page that tells them they are in the right place and that the content is going to be helpful. One of the best ways to get that accomplished is through the use of professional graphic images.

Graphics is an area where a lot of affiliate marketers miss the boat. By not going that extra distance of adding eye grabbing creatives, they leave their site looking like most other WordPress or Joomla sites or whatever platform that everybody uses. Using graphics effectively grabs the eye, imparts critical information, and invites the visitor to interact.

Graphics Drive Conversions

Let me share a story about how my wife Arlene built a successful niche site using simple graphics. Arlene has a real passion for the challenges that moms with kids who have epilepsy face. Our youngest son had epilepsy and he would have 200 seizures a day. Today he’s 20 years old and has been seizure free and drug free for over ten years. Arlene wanted to share how that happened and decided to build a site to explain it.

She measures conversions differently than you and I do. Her idea of a conversion is when a mom reports that her kid becomes seizure free and drug free. One of the secrets to her success is the way the site engages the visitor and invites them to interact. Arlene knows that interaction is mostly triggered by graphics that invite the visitor to find the answer or solution to their query.

Now, before I get into what graphics she uses, you have to be wondering, “Where in the heck do you get graphics?” The answer is simple – you outsource them. Before you think you can’t afford that, just bear with me. I’ll give you a two paragraph outsourcing course at the end of this article that will show you how to get great graphics at very affordable prices.

Let’s take a look at what she decided to use and why.

1. Custom Header

The standard header on most website platforms is basically a bar that you customize by choosing a color and adding some text, usually the site name. But does that really grab you? It many cases it’s the first place a visitor will look, and if you don’t have something in that header that encourages the visitor to read further, there is an excellent chance that he or she will blow you off.

header graphic

We like to split the header into three pieces. On the left is the website name, in the center is a tag line that tells the visitor what the site is about, and on the right is a photo image. The tag line and photo are critical in keeping the visitor on the site longer than 3 seconds.

For example Arlene’s tag line is “…when our son Adam was 4 years old he was having 200-300 seizures a day, today he is 20 years old and has been drug and seizure free for over ten years.” Think about that for a moment. If you’ve arrived on the site because you were looking for help caring for your epileptic child, that tag line says it all. And then the photo to the right is of Arlene and Adam together.

Arlene’s header has a professional appearance, gives a compelling reason to explore it, and provides an image of the author and her son so the visitor has an immediate connection with faces. This header is a winner.

2. Thumbnails

We like to do business with people we know. Putting your smiling face up on your site and elsewhere gives the audience a face that they can connect to the call to action. You become a person, not just a line of text. And your site isn’t the only place you’re going to use those thumbnails. LinkedIn profiles, Twitter and Facebook profiles, blogs and even forums are all places that you can further your branding and let people get to know who they are dealing with.

thumbnails design

You don’t need a professional portrait in fact in many cases the more natural you look the better the connection. If you have a photo that you would like to use but it has a flaw or two, you can outsource to a digital photo retoucher to clean it up and make you look like a million bucks. Order a variety of sizes as different venues will have different file size requirements.

3. Banners

When I say banner, I’m really talking boxes. The medium rectangle is the most productive standard ad unit used for online advertising. You’re going to use something like that to promote your newsletter or free report or whatever email capturing feature that you have. They are attractive, they’re colorful, and they can pass on a strong call to action.

free report

4. Signature

This is another personal touch that helps build relationships. Just take a plain piece of paper and write out your name. Try doing it in two or three sizes and then scan it. Now you have a jpeg file of your signature. You can use it on the site, in newsletters or in email promotions. Again, we like doing business with people we know.

5. Control Panel

A control panel is an alternative navigation tool that can consist of buttons that invite the visitor to a specific area. For example Arlene’s tabs include “click here to listen to the podcast,” “click here to chat live in the forum,” and so on. It’s a great way to get returning visitors to their favorite page.

control panel mockup

6. Promotional Graphics

If you host a “podcast” or offer special services or promotions, what better way to present them to your audience than in an eye catching graphic? You want to distinguish the promotion from the rest of the content on the page, and a professionally designed graphic does just that.

promotional graphics

7. Cover Art

This is a particularly nice touch for any pdf reports you have. If you’re offering up a free report, then you want to have a graphic that provides a visual representation of a book. The report is going to be in a pdf format and the visitor knows that it’s just that an image of a book lends more credibility and familiarity to the offer.

ebook cover

8. Newsletter

Your newsletter is the key to conversions. This is where you get a chance to market to the visitor one on one, and if you have a smart email system, you’ll know just what turns your subscriber on. Don’t miss this chance to get traffic back to the site by sending out a boring, text only email. Work with a designer and come up with a template that will be attractive and compelling. You’ll be glad you did.

Outsourcing graphics

I promised I’d give you a quick course in how to outsource graphics so here goes. For starters, you can get whatever you need from a simple logo to specialized services like that of an infrared photographer. The key to getting quality work done at affordable prices is to order everything at once, not piecemeal. Making your needs one large project rather than several small projects will not only get you a better price but your project will attract the attention of the more qualified designers.

But what this means is you have to plan out exactly what you need. Lay out your website blueprint and decide what will go where and then think about where else you may need graphics. When you submit your project to an outsource site like Elance.com or vWorker.com, make it as detailed as you possibly can. If you don’t spell out exactly what you want, then you’re leaving it up to the designer to use his or her best judgment and what you’ll get is not what you anticipated.

Good graphics can make all the difference in the performance of your site. For a modest investment, you’re going to change your website from a cookie cutter look to one with credibility and instant engagement.

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About James Martell

Follow @JamesMartell

James Martell is an Internet pioneer who discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing training, outsourcing and natural search engine optimization. James is also the host of the "Affiliate Buzz", the first and longest running affiliate marketing podcast in the industry (since 2003). Google+ James Martell

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{ 30 Responses }

  1. Mark says:
    Great article, James. Eye catching graphics definitely help in terms of drawing peoples eyes in. I actually chose a somewhat plain theme just so my graphics or "eye candy" would appear that much more attractive. What is your opinion, James? Does a flashy theme help or hurt conversions? Mark
  2. Bryan says:
    Wow, I must say that now I'm a true believer that graphics play a great part in conversions and getting people to stay longer. I've always known that graphics are important but I don't outsource any of the graphic designs on my blog. Really like the personal portrait feel to the theme of your wife's website. Makes it feel REAL.
  3. Barry says:
    Great advice James, thanks for sharing! But how easy is it to create such simple, attractive thumbnails/banners etc?? Which programmes do you use???
  4. John says:
    Hi James, Wonderful tips, any person who don't have any knowledge of website & important elements require for building successful business website will be able to design and maintain website with the help of this post. Custom Header, Thumbnails, Signature and Control Panel - I love concept of using these element properly. Thanks for sharing John
  5. TJ McDowell says:
    As far as having a professional photograph, I would highly recommend that anyone with a blog look into getting a business portrait session from a local photographer. It's probably less expensive than you might imagine. At our studio, it's $50 for the sitting, then $10 for each image on a cd. You could spend $60, and have a top-knotch image to promote yourself as a professional worthy of respect.
  6. Alex says:
    Hello James, I think your post makes the statement "a picture means a thousands words " make a lot of sense. People to tend to ignore text and look at the graphics first and because of this well placed banners and graphic can make all the difference for first time visitors.
  7. Kharim says:
    This is a very lovely post. I try to catch my visitors attention by the use of my blog's design. Also the use of great headlines and post images.
    • ZK says:
      Yes killing titles really useful if you have good followers in your twitter account and good numbers of fan on your facebook fan page.
  8. Chadrack says:
    Hi James, These truly are great ideas. I've always been afraid of using too many graphics because of the site's loading time. From you have done here I think one can always experiment. thanks for sharing.
    • James Martell says:
      I appreciate your feedback. And as you say "one can always experiment" and I'll throw in test to maximize conversions.
  9. Andreas says:
    The social media sharing tools like facebook like button, twitter tweet button and possible some blog directory voting buttons should also not be missing on your blog
  10. Nick Stamoulis says:
    These are some great tips. As you mentioned, people relate to people. Including things like a photo and a signature go a long way in proving that you are an actual person, not just a corporate robot.
    • James Martell says:
      Thanks. And as you mentioned "a photo and a signature go a long way in proving that you are an actual person, not just a corporate robot". It is so true!
  11. Delena Silverfox says:
    I had actually tripped over this website some time last week and really admired just how amazingly organized the website was, and all the graphics that were simple but made it look oh-so professional. I thought, I have to know how to do this! And then I read this post of yours. =) I love how life works like that. Delena
  12. Suresh Khanal says:
    I guess it was Scot (as far as I remember) - he was suggesting to remove images and any other component that distract readers from your links and your content. Graphics enhance the visual pleasing but do you find they convert better? Your example graphics are superb if the readers are not ads blind yet. Thanks for this nice post.
  13. ZK says:
    DoshDosh does not have any similar to these but however people like his blog.So one thing ... write the way your readers want to read.
    • ZK says:
      But yes these are quite useful tips which a new blogger should follow from the very first day.
  14. Dana says:
    Thanks for this good example about how our sites/blogs graphic can capture the readers heart and brain. It gives me several ideas to improve my blogs.
  15. James Martell says:
    I am also a BIG fan of putting your own smiling face in the header graphic. It's a quick and easy way to connect the site owner with the visitors. People like to deal with people not anonymous websites.
  16. Dennis Edell says:
    Awesome info and very timely. if you take a look, you'll see I am just building the blog. I've also been wondering a bit on how to possibly properly do a static home page on the blog...I think the control panel might be just the ticket!
    • James Martell says:
      A control panel is a good solution for a home page, especially if you have lot's of content that you want to give the visitors access to. The control panel can act very nicely like a traffic cop of sorts.
      • Dennis Edell says:
        And that's exactly the kinda thing a good static front for a blog needs, isn't it. Thanks for the tips!
  17. Henway says:
    I think having nice pictures in the homepage is a good way to attract visitors, especially pics of attractive human beings... our eyes naturally get attracted to other people.
  18. Tia Peterson says:
    The control panel absolutely takes the cake, as Ileane said. What a way to make a stand out site. Great post! Cheers, Tia
    • James Martell says:
      I am glad you like the idea!
  19. James Martell says:
    Hey Wasim, I agree. The right graphics can really help to improve graphics. I would suggest that everyone should be testing a few. They may be pleasantly surprised at the result.
  20. Ileane says:
    Hey James, I love it when a post brings some fresh new ideas to the mix. All of the graphics are great but the control panel takes the cake. Pretty sweet idea my friend. Thanks!!
    • James Martell says:
      I am glad you liked the control panel idea. I have a similar one that provides the overall navigation for members of my bootcamp. I have found it really works well as a starting point to access all of the content in the site. As soon as they're finished with the content in a particular area all they have to do is click a link and they are back on the control panel. It works very well.
  21. Wasim Ismail says:
    By using graphics on your website cleverly, you can change the whole look and theme of your website grab the attentions of your visitors, also direct them towards what you are looking to achieve, using graphics as a form of Call of Actions is great way to help with your conversions.

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